Donald Miller
Donald Miller is the CEO of the marketing service StoryBrand, helping thousands of businesses each year to define their brand message. In total, Don’s books have spent over a year on the New York Times Bestsellers list, including: Blue Like Jazz, A Million Miles in a Thousand Years, and Scary Close. He helped write the major motion picture Blue Like Jazz, which premiered at the SXSW Film Festival and was named one of the top four movies to get you through freshman year by USA Today. Don has served on The Presidential Task Force for Fatherhood and Healthy Families, a collaboration between government and the private sector to rewrite the story of fatherlessness in America. Don is distinguished as one of the most captivating and informative speakers out there. His audiences are encourage to lean into their own story, creatively develop and execute the story of their team, and understand the story of their customers so they can serve them with passion. Don’s perspective on story have greatly influenced leaders and teams for Pantene, Ford/Lincoln, Zaxby’s, Chick-fil-A, Steelcase, Intel, Prime Lending and countless others.
Will Guidara
With a remarkable career that includes steering Eleven Madison Park to its status as the #1 best restaurant in the world, founding the Welcome Conference, the world’s preeminent hospitality conference, earning a spot on the Wall Street Journal’s Innovators list, and authoring the bestselling book, Unreasonable Hospitality, Will is a true luminary in the world of hospitality and innovation. Ladies and Gentlemen, Will Guidara.
Unreasonable Hospitality Workshop
The Workshop is an immersive, day-long program, that provides an in-depth perspective on the framework and principles of Unreasonable Hospitality through a mix of education, exercises, and experience design sessions. Led by Will Guidara’s team, Billy Peelle & Lindsey Peckham, it is designed to set up your team for success in consistently embodying the principles of Unreasonable Hospitality – internally with the company’s culture, and externally in the experiences you are collectively delivering to your guests. The Workshop is filled with practical applications of the lessons in the book and leaves your team equipped with a list of specific, actionable ideas to bring to life. The program schedule looks like this: 08:30 am: Arrival 09:00 am: Session 1 – Building Your Team 10:30 am: Snack Break 11:00 am: Session 2 – Pursuing Connection 12:00 pm: Lunch 01:15 pm: Session 3 – Creating Magic 4:00 pm: Departure Find the session breakdowns in the speech topics below!
Tom Bilyeu
Tom Bilyeu is a unicorn entrepreneur who co-founded and built Quest Nutrition from nothing to a billion-dollar business in just 5 years – all without outside funding. He is a filmmaker and serial entrepreneur who chased money HARD for nearly a decade and came up emotionally bankrupt. He realized that the struggle is guaranteed, but the money is not, so you’d damn-well better love the struggle. To that end, he and his partners sold their technology company and founded Quest Nutrition –a company predicated not on money, but rather on creating value for people. The company mission was to end metabolic disease –one of two pandemics facing the planet. Despite not being focused on money Quest exploded, becoming a billion-dollar business in roughly 5 years, making it the 2nd fastest growing company in North America according to Inc. Magazine. After exiting Quest and generating extraordinary personal wealth, Bilyeu turned his attention to the other pandemic facing society –the poverty of poor mindset. To solve the mindset problem at scale and help hundreds of millions of people adopt an empowering mindset he has co-founded the media studio, Impact Theory with his business partner and wife, Lisa Bilyeu. Their aim is to influence the cultural subconscious by building a single-minded content creation machine that makes exactly one type of content –content that empowers people. If Disney created the most magical place on earth, Impact Theory will be creating the most empowering place on earth.
Swan Sit
INTRODUCTION:
From corporate to creator, Swan Sit was the Global Head of Digital Marketing at Nike, Estée Lauder and Revlon. She’s now a creator on Clubhouse with 3.7 million followers, with Forbes dubbing her “the Queen of Clubhouse.” She also is a public Board Director at Edgewell and Novabay, an advisor at AF Ventures and the AFAQ SPAC, advisor to numerous Web3 companies, and Co-Founder and CMO of Ani Energy, an energy drink launched by TikTok stars Josh Richards and Bryce Hall.
Simone Giertz
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– Phonetic spelling of last name: YET-CH
Scott Stratten
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Scott Stratten is the President of UnMarketing. He has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. He ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption.
Ryan Holiday
Few writers have done more to bring ancient, timeless wisdom and cutting-edge marketing strategies together than Ryan Holiday. His philosophically driven bestselling books have sold over 10 million copies and spent more than 200 weeks on bestseller lists. His books are taught in colleges and marketing programs around the world, including Trust Me I’m Lying, which revealed the massive vulnerabilities (and opportunities) in the global media system in 2012. He has directly influenced Super Bowl-winning teams like the New England Patriots, NBA Champions like the San Antonio Spurs, and Olympic Gold Medalists, as well as sitting Senators, military leaders and some of the biggest and most important companies in the world like Google, Twitter and Microsoft. At the core of Ryan’s teachings is Stoicism, popularized through his New York Times Bestselling books including Obstacle is the Way, Stillness is the Key, Ego is the Enemy, Discipline is Destiny and his latest, book Right Thing, Right Now. What is Stoicism? The idea that while we don’t always control what happens to us in life, we always control how we respond. Illustrated vividly with stories from the greats of history, Ryan provides a framework for overcoming obstacles, scaling new challenges and battling both the ups and downs and life. Profiled by the New York Times, Sports Illustrated and ESPN, Ryan counts among his clients and followers some of the biggest names in business, tech, culture and professional athletics. Ryan lives in Austin, TX where he does his writing in between raising cattle, donkeys and goats.
Robert Greene
Robert Greene is the author of six New York Times bestselling books—The 48 Laws of Power (over 2 million copies sold in the US), The Art of Seduction, The 33 Strategies of War, The 50th Law (co-written with 50Cent), Mastery, and The Laws of Human Nature. His books teach readers how to navigate stressful power situations, how to understand the people they deal with on a much higher level, how to maximize their skillsets and creativity, and how to become superior strategists in life. Since the publication of his first book, Greene has also worked as a consultant to individuals and companies in need of strategic advice. The list of global clients includes musicians, professional athletes and coaches, actors, film directors and agents, entrepreneurs, and business and political leaders. Greene has also served on the Board of directors of a publicly traded company, American Apparel. Greene has a BA in Classics (ancient Greek and Latin) from the University of Wisconsin-Madison. He speaks several foreign languages and has given talks in French and Spanish. He currently resides in Los Angeles, California.
Matt Higgins
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