How to Leverage Social Media to Build Your Speaking Career
Where to show up, what to share, and how to get noticed as a speaker online. In today’s digital world, your stage isn’t just the one with a spotlight—it’s also the one in your pocket. Whether you’re a seasoned keynote speaker or just starting out, mastering social media for public speakers can be a game-changer for visibility, credibility, and bookings. At VaynerSpeakers, we’ve seen firsthand how the right online presence can open doors to stages around the world. Here’s how to do it right. How to Market Yourself as a Speaker on Social Media Wondering how to market yourself as a speaker without sounding like you’re constantly selling? It starts with clarifying your brand and message. What do you want to be known for? What kind of events do you want to speak at? Then, use social media to: Remember, you’re not just promoting—you’re building trust and creating familiarity. Best Platforms for Keynote Speakers Not all platforms are created equal, especially when it comes to building a speaker brand online. Here’s where we recommend focusing: The best platforms for keynote speakers will depend on your audience, but these three offer a solid foundation. Social Media Content Ideas for Speakers One of the biggest challenges speakers face is: “What should I post?” Here are some tried-and-true social media content ideas for speakers: Pro tip: Don’t aim for perfection. Consistency and authenticity will take you further than a polished video once every three months. Building a Speaker Brand Online That Gets Booked You’re not just a speaker—you’re a brand. And building a speaker brand online means being intentional about what you stand for, how you show up, and who you’re speaking to. Many of our speakers use social media to extend their presence beyond the stage. They share their values, highlight their expertise, and make it easy for event organizers to imagine them at their next event. Ask yourself: If not—start small, stay consistent, and don’t underestimate the compound power of showing up. Looking to build your speaking career and get noticed by top event organizers? At VaynerSpeakers, we help speakers grow their brand, sharpen their presence, and book meaningful stages. Contact us to learn more about how we can support your growth.
Liquid Death’s Super Bowl 2025 Ad: Drinking That’s “Safe for Work”
Liquid Death is no stranger to bold, attention-grabbing marketing. Known for their larger-than-life campaigns that blend humor, rebellion, and creativity, the brand has built a cult following by making water anything but boring. The latest liquid death super bowl 2025 ad was no exception—once again proving that creativity beats convention when it comes to making a lasting impact. At the helm of this disruptive strategy is CEO Mike Cessario, a former creative director who has transformed Liquid Death into a cultural phenomenon. A Clever Parody of Beer Commercials The ad opens with scenes of professionals—airline pilots, surgeons, bus drivers, and judges—enjoying a drink during work hours. At first glance, it appears they’re indulging in alcoholic beverages, a scenario that would raise eyebrows. However, the twist reveals they’re actually drinking Liquid Death’s mountain water and iced tea, emphasizing that it’s perfectly acceptable to “drink on the job” when the beverage is non-alcoholic. Balancing Edginess with Mainstream Appeal Known for its provocative marketing, Liquid Death toned down its usual shock tactics for this mainstream audience without losing its signature edge. The ad’s playful approach to workplace drinking norms, combined with its parody of ’90s beer commercials, struck a chord with viewers. As noted by Adweek, the commercial “borrows liberally from ’90s-style beer commercials, complete with a bombastic, repetitive jingle.” Overall, the commercial was well-received, standing out among the Super Bowl’s lineup of celebrity-filled and high-concept ads. Its clever concept and execution garnered attention, reinforcing Liquid Death’s reputation for innovative marketing. Watch The Liquid Death 2025 SuperBowl Ad Book Mike Cessario to Speak at Your Next Event Mike Cessario, the CEO and founder of Liquid Death, has redefined marketing by turning a simple canned water brand into a billion-dollar cultural movement. His expertise in disruptive marketing, audience engagement, and brand scaling makes him a must-book keynote speaker for businesses looking to break through the noise. Contact us to book Mike Cessario for your next event.
Introducing Donald Miller: The Newest Exclusive VaynerSpeakers Client
VaynerSpeakers is thrilled to announce and welcome its newest exclusive client, Donald Miller. As the CEO of StoryBrand.AI and Coach Builder, Donald is a sought-after business leader, bestselling author, and leading expert in marketing & branding. Who Is Donald Miller? Donald Miller has dedicated his career to helping businesses thrive. As the author of bestselling books such as Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business, he has empowered countless entrepreneurs and leaders with actionable strategies to achieve their goals. Whether it’s through his books, workshops, or keynotes, Donald has a unique ability to inspire, educate, and entertain, making him one of the most impactful speakers on the market today. Donald Miller’s Keynotes: Transforming Ideas Into Revenue Donald’s keynotes are designed to deliver real value, offering actionable takeaways that audiences can immediately apply to grow their businesses. With his engaging storytelling and deep expertise, Donald ensures every attendee leaves feeling their time and investment was worthwhile. 1. How to Differentiate Yourself and Your Business by Building a StoryBrand How do we talk about what we offer in such a way people are guaranteed to pay attention? Most leaders, marketers, and salespeople have trouble breaking through the noise. What’s the solution? Invite customers into a story that compels them to pay attention and take action. If you are tired of being ignored and want to grow your business, learn to get customers’ attention, keep their attention, and increase orders using Donald Miller’s compelling storytelling framework. This keynote is based on Donald Miller’s bestselling book Building a StoryBrand that has been read by more than 1 million business leaders and continues to sell nearly 200,000 copies per year. 2. How to Create a Million-Dollar Sales Pitch Most people hate to sell but feel like they have to sell in order to grow their businesses. Most small-business leaders, real estate agents, financial advisors, and entrepreneurs don’t think of themselves as salespeople but the truth is if they don’t learn to sell, their businesses will suffer. So what’s the solution? The solution is to create a million-dollar sales pitch and enjoy sales conversations in which we invite customers into a story. In this keynote, Donald Miller walks through the 5-step process that will make the customer the hero. Those who learn from this keynote will be able to engage in sales conversations that do not feel awkward or forced and lead to sales, even million-dollar sales. They will also be able to write great sales emails, give terrific presentations, and create proposals that earn new business.The goal? Use Donald’s framework to grow your business by at least a million dollars. If your audience wants to sell, Donald Miller will help them create a million-dollar sales pitch by making the customer the hero. 3. The Six Keys to Growing Any Small Business Most small business owners feel like they are winging it. But feeling like you are making it up as you go along gets frustrating and can make you want to quit. How do we alleviate that frustration and pain? Here’s the key: Understand that your business actually works like an airplane. That’s right, an airplane. The cockpit is your leadership, the right engine is your marketing, the left engine is your sales, the wings are your products, the body is your overhead, and the fuel tanks are your cash flow. Every small business wants to grow their business but very few small business owners know how. If a small business owner understands how to manage the six parts of their business, their business will fly far and fast. This keynote comes with a robust handout allowing the audience to walk away with a checklist that will ensure their business is in great shape. Some audience members believe this single keynote taught them more than an entire business education. Donald Miller’s Newest Book Released Today: StoryBrand 2.0 In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he’ll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. Book Keynote Speaker: Donald Miller Ready to make your next event unforgettable? Book Donald Miller through VaynerSpeakers today.
