From protein bars to paradigm shifts, Tom Bilyeu has redefined what it means to pursue greatness in the modern world. His journey began as the co-founder of Quest Nutrition, a company that skyrocketed to a billion-dollar valuation. Now, as the driving force behind Impact Theory, a billion-view media company, Tom has emerged as a leading voice in personal development, high-growth entrepreneurship, and transformative content creation.
Born on March 30, 1976, in Tacoma, Washington, Tom’s path to entrepreneurial success was anything but conventional. After graduating from the University of Southern California with a degree in Film Production, he pivoted to the business world, co-founding Quest Nutrition in 2010. Under his leadership, Quest became one of the fastest-growing private companies in the United States, revolutionizing the protein bar market.
After his success with Quest Nutrition, Tom co-founded Impact Theory with his wife, Lisa Bilyeu. a mission-driven media company dedicated to transforming lives through impactful storytelling. Impact Theory creates compelling content to inspire, educate, and empower individuals to take decisive action and foster positive change. Their work spans diverse media forms, including podcasts, an online university, video games, comics, films, and books, all of which promote growth, personal development, and confidence.
Tom hosts the popular show “Impact Theory,” which has reached over half a billion views all over the world for nearly a decade, and his insights into business, relationships, and mental resilience have made him one of the most sought-after and highly-paid speakers in the world. He interviews influential figures like Jay Shetty, Ray Dalio, Andrew Bustamante, and Matthew McConaughey to debate the most important ideas in the world’
Recognizing the potential of gaming as a powerful storytelling medium, Tom has ventured into the gaming industry with “Project Kyzen,” a groundbreaking video game built in Unreal Engine that combines storytelling and gaming to offer an immersive experience that aims to bridge virtual and physical realms.
Tom Bilyeu’s goal remains consistent: to empower individuals to grow, learn, and achieve their dreams through the transformative power of media, storytelling, and gaming.
