At VaynerSpeakers, we're obsessed with the details. Whether it's the events we plan, the content we create, or how we position our speakers, we take a holistic view of everything. Every element matters.
So when it came time to elevate our speaker reels, we knew we needed something special. We needed sonic branding that actually represented who we are and what we do—something authentic and uniquely ours.
This is the story of how we built it. From the first conversation with a musician to walking around the office recording the sounds of our actual work.
Sonic branding is your brand's audio identity... the sounds that make you instantly recognizable.
It's a strategic audio signature that captures who you are in just a few seconds. Think of it as your visual logo, but for your ears. When done right, sonic branding creates an immediate emotional connection and makes your brand stick.
We recently re-launched the VaynerSpeakers website with a new look, tone, and feel– and alongside it a refreshed sonic branding. Why? Think about the brands you remember. HBO's static whoosh. Netflix's "ta-dum." They don't just look a certain way; they sound a certain way.
We wanted something that felt uniquely VaynerSpeakers and that captured the energy and hustle of what we do every day.
… So, we built it!
We started by talking to people who actually understand sound.
We sat down with Sophie Bell, a producer and musician, to explore what was possible. These conversations helped us understand the language of sonic branding and sounds that felt true to our brand. It also helped us realize something important: We didn't want music. We wanted our sound.
Sophie understood exactly what we were trying to do. She helped us see that sonic branding isn't about finding the perfect song—it's about capturing your identity in sound form.
Then the testing and brainstorming started...
The inspiration behind the sound came from inspiration behind our brand’s designs: going to a speech and being an audience member, taking notes, writing in the margins of books, and highlighting key phrases or messages that stuck with us.
The goal wasn't to capture noise—it was to capture the feeling of what it feels like being in the audience of one of our speakers. The energy. The attention to detail. The human element that makes us different and personal.
Once we had our raw audio, Contessa Boorman, Director of Marketing, and Sophie Bell went back and forth on text sharing options of sounds. Pulling together inspiration from the real world, we started to piece together, bit by bit, what felt most like VaynerSpeakers. Turning dozens of individual sounds into cohesive sonic branding.
The final result? A mixture of sounds used in social media (ringing) that signals a hook or “wow” moment in a video (pulling from our VaynerX roots), a microphone tapping, and finally the book pages fluttering as you make your way to the end of a story.
It's VaynerSpeakers in audio form.
If you're thinking, "Cool story, but why does this matter?"—fair question. Here's why: the details compound.
The sonic branding project is a reflection of how we approach everything—with obsessive attention to detail.
Want to experience the sonic branding for yourself? Check out Brian Solis's speaker reel, one of the first to feature our new sonic identity (the last 5 seconds of the video):
