The Psychology of Audience Engagement: What Makes a Speech Memorable?
Understanding what really holds attention—and why it matters for every speaker. When a speech sticks with you long after the lights dim, it’s not just because of what was said—it’s how it made you feel. Great speakers don’t just deliver content; they understand the psychology of public speaking and how to activate it. Whether you’re preparing for a conference, a corporate keynote, or a workshop, understanding how to engage an audience is what transforms a talk from informative to unforgettable. What Makes a Great Speech? We’ve all sat through presentations that felt like a checklist of talking points. The ones we remember? They hit different. So, what makes a great speech? How to Engage an Audience Want to know how to engage an audience on a deeper level? Tap into how people process, connect, and respond in real time. Here are a few principles that great speakers use intuitively: Audience Retention Strategies That Work Holding attention in a digital age is no small feat. But with smart audience retention strategies, you can keep people engaged from the first line to the last. Try these tactics: The goal isn’t to constantly entertain—it’s to consistently re-engage. Speech Delivery Techniques That Leave a Mark You can have the best message in the world, but without the right delivery, it won’t land. Strong speech delivery techniques amplify your ideas and help them resonate. Here’s what to focus on: Looking to book a speaker for your next event? Our speakers train regularly to hone these techniques—and it shows in how their talks consistently engage and convert. Contact us today to find the best speaker for your next event.
When Courage Meets Censorship: Ryan Holiday’s Naval Academy Talk Cancellation Becomes National News
Ryan Holiday, a VaynerSpeakers exclusive client, was invited back to the U.S. Naval Academy to speak to students about wisdom—continuing a series of past lectures he’s given on Stoicism, leadership, and moral courage to future military officers. But just one hour before he was set to take the stage on April 14, the event was abruptly canceled. As covered by CNN and ABC News, Ryan Holiday’s Naval Academy talk cancellation drew national attention after he declined to remove slides from his talk referencing recently banned books—many of which address race, gender, and major historical events. “I couldn’t have spoken about courage and doing the right thing while also censoring what I believe is a very reasonable objection to a very troubling decision,” Ryan told CNN. The educational content of his lecture was rooted in leadership principles: intellectual freedom, curiosity, and moral strength. Read Ryan’s Op Ed about the situation in the New York Times: The Naval Academy Canceled My Lecture on Wisdom. Book Ryan Holiday for Your Next Event Whether you’re leading a team, a classroom, or a company, Ryan Holiday challenges audiences to think deeper and lead better. Contact VaynerSpeakers to book him to speak at your next event.
How to Leverage Social Media to Build Your Speaking Career
Where to show up, what to share, and how to get noticed as a speaker online. In today’s digital world, your stage isn’t just the one with a spotlight—it’s also the one in your pocket. Whether you’re a seasoned keynote speaker or just starting out, mastering social media for public speakers can be a game-changer for visibility, credibility, and bookings. At VaynerSpeakers, we’ve seen firsthand how the right online presence can open doors to stages around the world. Here’s how to do it right. How to Market Yourself as a Speaker on Social Media Wondering how to market yourself as a speaker without sounding like you’re constantly selling? It starts with clarifying your brand and message. What do you want to be known for? What kind of events do you want to speak at? Then, use social media to: Remember, you’re not just promoting—you’re building trust and creating familiarity. Best Platforms for Keynote Speakers Not all platforms are created equal, especially when it comes to building a speaker brand online. Here’s where we recommend focusing: The best platforms for keynote speakers will depend on your audience, but these three offer a solid foundation. Social Media Content Ideas for Speakers One of the biggest challenges speakers face is: “What should I post?” Here are some tried-and-true social media content ideas for speakers: Pro tip: Don’t aim for perfection. Consistency and authenticity will take you further than a polished video once every three months. Building a Speaker Brand Online That Gets Booked You’re not just a speaker—you’re a brand. And building a speaker brand online means being intentional about what you stand for, how you show up, and who you’re speaking to. Many of our speakers use social media to extend their presence beyond the stage. They share their values, highlight their expertise, and make it easy for event organizers to imagine them at their next event. Ask yourself: If not—start small, stay consistent, and don’t underestimate the compound power of showing up. Looking to build your speaking career and get noticed by top event organizers? At VaynerSpeakers, we help speakers grow their brand, sharpen their presence, and book meaningful stages. Contact us to learn more about how we can support your growth.
The Role of Storytelling in Captivating Your Audience
Why stories are the secret weapon of great speakers—and how to use them effectively. Whether you’re delivering a keynote address, leading a workshop, or speaking on a panel, one skill consistently separates good speakers from unforgettable ones: storytelling. The power of storytelling in public speaking isn’t just a buzzword—it’s a proven way to connect, inspire, and leave a lasting impression. Why Stories Make Speeches Memorable People might forget your bullet points, but they’ll remember how your story made them feel. Stories tap into our emotions, stimulate our imagination, and make complex ideas easier to understand. Neurologically, they activate more areas of the brain than facts alone—meaning your message sticks. This is why stories make speeches memorable: they create a shared experience between you and your audience. Instead of just delivering information, you’re inviting listeners into a moment, a lesson, or a transformation. How to Engage an Audience with Storytelling If you’ve ever wondered how to engage an audience with storytelling, the key is relevance. A great story doesn’t just entertain—it aligns with your message. Here’s how to keep your audience hooked: Engaging storytelling also means reading the room—pace your delivery, use pauses for impact, and be expressive in tone and body language. Storytelling Techniques for Speakers Want to strengthen your storytelling? Try these storytelling techniques for speakers: Using Personal Stories in Speeches One of the most effective ways to create authenticity is using personal stories in speeches. They show vulnerability, build trust, and make your message uniquely yours. Whether it’s a success, a failure, or a moment of unexpected insight, personal stories humanize your content. Many of our speakers use personal stories to spark emotion and drive impact. Before sharing your own, ask: Final Thought Mastering the power of storytelling in public speaking isn’t about becoming a novelist—it’s about being intentional. Stories are how we make sense of the world. As a speaker, they’re also how you become memorable, influential, and deeply connected to your audience. Looking for a master storyteller for your next event? VaynerSpeakers represents a dynamic roster of storytellers who know how to move an audience. Get in touch to find the right speaker for your stage.
Key Tips for Building a Successful Public Speaking Career
The Traits of a Great Speaker What separates a good speaker from a truly impactful one? Beyond expertise and delivery, the most successful speakers share two key qualities: humility and authenticity. In an industry where audiences are bombarded with polished performances and rehearsed scripts, people crave genuine connection. The best speakers aren’t just great orators—they are relatable, honest, and self-aware. 1. Authenticity in Public Speaking: Why It Matters Audiences can sense when a speaker is putting on a persona versus when they are speaking from the heart. Authenticity in public speaking builds trust, engages listeners, and creates a lasting impact. VaynerSpeakers clients often find that sharing their real-life struggles and lessons—not just their successes—resonates the most with audiences. For example, Laura Gassner Otting connects deeply with audiences by sharing candid stories of her career pivots and personal reinventions, making her message incredibly relatable. Similarly, Jesse Itzler captivates listeners by openly discussing his unconventional life experiences, from living with a Navy SEAL to embracing discomfort as a growth strategy. These raw, unfiltered stories make their keynotes memorable and impactful. 2. The Importance of Humility in Leadership and Public Speaking Some of the most admired speakers are those who acknowledge they don’t have all the answers. The importance of humility in leadership extends to the stage—being open about challenges and learning experiences fosters a deeper connection with an audience. Instead of delivering a monologue of achievements, the most successful speakers invite their listeners into their journey. Gary Vaynerchuk embodies this through his no-nonsense approach, frequently discussing his past failures, mistakes, and lessons learned in business, making his insights more accessible and actionable. Likewise, Will Guidara, known for his leadership in the hospitality industry, emphasizes the power of service and collaboration, often sharing stories of how humility and adaptability have shaped his success. By showing vulnerability and a willingness to learn, these speakers build trust and credibility with their audiences. How to Be a Relatable Speaker The Successful Speaker Mindset The best speakers don’t aim to impress—they aim to connect. They focus on delivering value rather than simply showcasing their expertise. A successful speaker mindset prioritizes service over self-promotion, making humility and authenticity non-negotiable traits for long-term success. Looking for a Speaker Who Truly Connects? At VaynerSpeakers, we represent some of the most engaging and authentic speakers in the industry. Whether you’re looking for a keynote speaker who embodies authenticity in public speaking or a leader who understands the importance of humility in leadership, we can help you find the perfect fit for your event. Contact us today!
The Future of Public Speaking: Trends to Watch in 2025
Public Speaking Trends 2025: What’s Next? The world of keynote speaking is evolving rapidly, with technological advancements and shifting audience expectations reshaping the industry. As we move into 2025, speakers must adapt to emerging trends that influence how messages are delivered and received. From digital transformation in speaking events to the growing preference for niche topics, here are the key public speaking trends to watch. The Rise of AI-Driven Speech Coaching Artificial intelligence is revolutionizing public speaking. AI-powered tools are now capable of providing real-time feedback on tone, pacing, and delivery, allowing speakers to refine their skills more efficiently. Platforms leveraging AI-driven speech coaching are making it easier for aspiring and seasoned speakers to enhance their performance. If you’re feeling lost in AI and unsure where to start, AI keynote speakers such as Brian Solis or Avery Akkenini can provide all the insights you need to understand and navigate this rapidly evolving landscape. Virtual vs. In-Person Speaking: Finding the Right Balance While in-person events are making a strong comeback, virtual engagements remain a crucial part of the speaking landscape. Many organizations continue to prefer hybrid events, combining the reach of virtual speaking with the impact of live interactions. Speakers who can seamlessly adapt between these formats will have a competitive edge in 2025. The Demand for Specialized Keynotes and Niche Expertise The era of generalist speakers is fading as audiences seek highly specialized knowledge. Topics like Web3, sustainability, workplace culture shifts, and AI ethics are in high demand. Industry-specific motivational speakers who offer deep insights into emerging fields will continue to thrive. Interactive and Immersive Speaking Experiences Audience engagement is evolving beyond traditional Q&A sessions. In 2025, expect to see more interactive elements, including live polling, real-time audience feedback, and immersive storytelling techniques. Speakers who incorporate dynamic and participatory experiences will captivate audiences more effectively. Looking Ahead: How Speakers Can Stay Ahead of the Curve To remain relevant, speakers must continuously evolve their content, embrace digital tools, and refine their storytelling techniques. Whether leveraging AI-driven speech coaching, mastering hybrid event formats, or diving deep into specialized topics, those who innovate will stand out in the competitive landscape of public speaking. Need a Speaker Who’s Ready for the Future? At VaynerSpeakers, we represent forward-thinking speakers who are shaping the future of keynote speaking. Whether you’re looking for an expert in emerging topics in public speaking or a dynamic speaker skilled in virtual vs. in-person speaking trends, we can help. Contact us today!
The Rise of Specialized Speakers: What Makes Them a Smart Hire
The Growing Demand for Specialized Public Speakers In an era where audiences crave tailored insights and industry-specific expertise, the demand for specialized public speakers is on the rise. Event organizers are increasingly seeking specialized keynote speakers who can provide deeper, more relevant perspectives rather than broad, generalized advice. Why Specialization Matters Specialization allows speakers to stand out in a crowded marketplace. When you position yourself as an expert in a specific domain, you attract event planners looking for industry-specific motivational speakers who can address unique challenges and opportunities. A well-defined niche builds credibility, makes marketing easier, and increases the likelihood of repeat bookings. How to Choose a Niche as a Speaker Finding the right niche involves a mix of passion, expertise, and market demand. Here are a few steps to help you identify your niche: The Benefits of Specialized Speakers for Event Planners Hiring a niche speaker ensures that the audience gains actionable, industry-relevant takeaways. Some key benefits include: Need to Book a Speaker for Your Next Event? VaynerSpeakers can help you find the perfect speaker for your audience–whether you’re looking for a specialized keynote speaker or an industry-specific motivational speaker. Contact us today! Want to Become a Speaker? If you’re passionate about sharing your expertise and want to build a career as a speaker, we’d love to hear from you. Fill out the “Become a Speaker“ form on the Contact Us page.
The Keynote Speaker Playbook: How to Choose the Perfect Speaker for Your Event
Selecting the right keynote speaker can make or break your event. The perfect speaker doesn’t just fill a time slot—they set the tone, engage your audience, and leave a lasting impact. Whether you’re planning a corporate conference, industry summit, or leadership retreat, this guide will help you navigate choosing a keynote speaker that aligns with your event goals. Step 1 – Define Your Event Goals Before you start searching for speakers, clarify what you want to achieve. Are you looking to motivate, educate, or entertain your audience? The best keynote speakers for events are those who align with your core objectives. Step 2 – Understand Your Audience A great keynote speaker resonates with the people in the room. Consider these factors when making your event speaker selection: Step 3 – Evaluate Speaker Expertise & Experience Not all speakers are created equal. Here’s how to find a keynote speaker who delivers real value: Keynote Speaker vs. Guest Speaker: What’s the Difference? Understanding speaker roles helps with event speaker selection tips. Final Steps: Securing the Right Keynote Speaker VaynerSpeakers can help you shortlist a set of speakers (taking out the bulk of the work for you) – then from there, we’ll work with you to finalize: Finding the Best Keynote Speakers for Events Choosing a keynote speaker is about more than just a big name—it’s about finding the right fit for your audience and goals. By following these event speaker selection tips, you’ll set your event up for success with an engaging and impactful speaker. Ready to find the perfect keynote speaker for your event? At VaynerSpeakers, we help simplify the process and make it easier for you to secure top-tier talent that aligns with your event’s objectives. Contact us today to start booking!
Liquid Death’s Super Bowl 2025 Ad: Drinking That’s “Safe for Work”
Liquid Death is no stranger to bold, attention-grabbing marketing. Known for their larger-than-life campaigns that blend humor, rebellion, and creativity, the brand has built a cult following by making water anything but boring. The latest liquid death super bowl 2025 ad was no exception—once again proving that creativity beats convention when it comes to making a lasting impact. At the helm of this disruptive strategy is CEO Mike Cessario, a former creative director who has transformed Liquid Death into a cultural phenomenon. A Clever Parody of Beer Commercials The ad opens with scenes of professionals—airline pilots, surgeons, bus drivers, and judges—enjoying a drink during work hours. At first glance, it appears they’re indulging in alcoholic beverages, a scenario that would raise eyebrows. However, the twist reveals they’re actually drinking Liquid Death’s mountain water and iced tea, emphasizing that it’s perfectly acceptable to “drink on the job” when the beverage is non-alcoholic. Balancing Edginess with Mainstream Appeal Known for its provocative marketing, Liquid Death toned down its usual shock tactics for this mainstream audience without losing its signature edge. The ad’s playful approach to workplace drinking norms, combined with its parody of ’90s beer commercials, struck a chord with viewers. As noted by Adweek, the commercial “borrows liberally from ’90s-style beer commercials, complete with a bombastic, repetitive jingle.” Overall, the commercial was well-received, standing out among the Super Bowl’s lineup of celebrity-filled and high-concept ads. Its clever concept and execution garnered attention, reinforcing Liquid Death’s reputation for innovative marketing. Watch The Liquid Death 2025 SuperBowl Ad Book Mike Cessario to Speak at Your Next Event Mike Cessario, the CEO and founder of Liquid Death, has redefined marketing by turning a simple canned water brand into a billion-dollar cultural movement. His expertise in disruptive marketing, audience engagement, and brand scaling makes him a must-book keynote speaker for businesses looking to break through the noise. Contact us to book Mike Cessario for your next event.
Everything You Need to Know to Be a Paid Public Speaker
The GaryVee Audio Experience featuring VaynerSpeakers Zach Nadler (CEO, VaynerSpeakers) and Steven Weinreb (EVP, VaynerSpeakers) sat down on the GaryVee Audio Experience Podcast with Gary Vaynerchuk to talk about the current state of the speaking market, strategies for breaking into the industry, and why humility and authenticity are key to success. Tune in to learn: Bonus insights covered: If you’ve ever wondered how to become a paid public speaker or book top-tier speakers for your event, this episode is for you. Watch the episode on YouTube Break Into Public Speaking Whether you’re on a mission to become a paid public speaker or an event organizer looking to stay ahead of industry trends, this conversation offers real-world advice from the people shaping the future of the speaking industry. It’s a must-listen for anyone serious about elevating their message and making an impact from the stage. For more insights – contact us today! Bring Gary Vaynerchuk to Your Next Event Gary Vaynerchuk isn’t just a marketing expert—he’s a business innovator who understands how to capture and hold attention in today’s fast-paced digital world. Whether you want to transform your brand strategy, learn how to engage audiences or understand the future of marketing, Gary delivers high-energy, no-nonsense insights that drive real results. Contact us to book Gary Vaynerchuk
