Liquid Death’s Super Bowl 2025 Ad: Drinking That’s “Safe for Work”
Liquid Death is no stranger to bold, attention-grabbing marketing. Known for their larger-than-life campaigns that blend humor, rebellion, and creativity, the brand has built a cult following by making water anything but boring. The latest liquid death super bowl 2025 ad was no exception—once again proving that creativity beats convention when it comes to making a lasting impact. At the helm of this disruptive strategy is CEO Mike Cessario, a former creative director who has transformed Liquid Death into a cultural phenomenon. A Clever Parody of Beer Commercials The ad opens with scenes of professionals—airline pilots, surgeons, bus drivers, and judges—enjoying a drink during work hours. At first glance, it appears they’re indulging in alcoholic beverages, a scenario that would raise eyebrows. However, the twist reveals they’re actually drinking Liquid Death’s mountain water and iced tea, emphasizing that it’s perfectly acceptable to “drink on the job” when the beverage is non-alcoholic. Balancing Edginess with Mainstream Appeal Known for its provocative marketing, Liquid Death toned down its usual shock tactics for this mainstream audience without losing its signature edge. The ad’s playful approach to workplace drinking norms, combined with its parody of ’90s beer commercials, struck a chord with viewers. As noted by Adweek, the commercial “borrows liberally from ’90s-style beer commercials, complete with a bombastic, repetitive jingle.” Overall, the commercial was well-received, standing out among the Super Bowl’s lineup of celebrity-filled and high-concept ads. Its clever concept and execution garnered attention, reinforcing Liquid Death’s reputation for innovative marketing. Watch The Liquid Death 2025 SuperBowl Ad Book Mike Cessario to Speak at Your Next Event Mike Cessario, the CEO and founder of Liquid Death, has redefined marketing by turning a simple canned water brand into a billion-dollar cultural movement. His expertise in disruptive marketing, audience engagement, and brand scaling makes him a must-book keynote speaker for businesses looking to break through the noise. Contact us to book Mike Cessario for your next event.
Everything You Need to Know to Be a Paid Public Speaker
The GaryVee Audio Experience featuring VaynerSpeakers Zach Nadler (CEO, VaynerSpeakers) and Steven Weinreb (EVP, VaynerSpeakers) sat down on the GaryVee Audio Experience Podcast with Gary Vaynerchuk to talk about the current state of the speaking market, strategies for breaking into the industry, and why humility and authenticity are key to success. Tune in to learn: Bonus insights covered: If you’ve ever wondered how to become a paid public speaker or book top-tier speakers for your event, this episode is for you. Watch the episode on YouTube Break Into Public Speaking Whether you’re on a mission to become a paid public speaker or an event organizer looking to stay ahead of industry trends, this conversation offers real-world advice from the people shaping the future of the speaking industry. It’s a must-listen for anyone serious about elevating their message and making an impact from the stage. For more insights – contact us today! Bring Gary Vaynerchuk to Your Next Event Gary Vaynerchuk isn’t just a marketing expert—he’s a business innovator who understands how to capture and hold attention in today’s fast-paced digital world. Whether you want to transform your brand strategy, learn how to engage audiences or understand the future of marketing, Gary delivers high-energy, no-nonsense insights that drive real results. Contact us to book Gary Vaynerchuk
