Where to show up, what to share, and how to get noticed as a speaker online.
In today’s digital world, your stage isn’t just the one with a spotlight—it’s also the one in your pocket. Whether you’re a seasoned keynote speaker or just starting out, mastering social media for public speakers can be a game-changer for visibility, credibility, and bookings.
At VaynerSpeakers, we’ve seen firsthand how the right online presence can open doors to stages around the world. Here’s how to do it right.
How to Market Yourself as a Speaker on Social Media
Wondering how to market yourself as a speaker without sounding like you’re constantly selling? It starts with clarifying your brand and message. What do you want to be known for? What kind of events do you want to speak at?
Then, use social media to:
- Show, don’t just tell: Share short video clips from past talks, behind-the-scenes prep, or powerful soundbites that showcase your message.
- Engage strategically: Comment on relevant industry conversations, tag event organizers (authentically), and respond to DMs from potential clients.
- Establish thought leadership: Post original ideas, insights, or “hot takes” that align with your speaker brand.
Remember, you’re not just promoting—you’re building trust and creating familiarity.
Best Platforms for Keynote Speakers
Not all platforms are created equal, especially when it comes to building a speaker brand online. Here’s where we recommend focusing:
- LinkedIn: Ideal for B2B speakers and corporate events. Share speaking reels, career milestones, or micro-blogs that show your expertise.
- Instagram: Great for building personality and community. Use Stories and Reels to give quick tips or share moments from your travels and events.
- YouTube: Perfect for long-form content. Upload full-length talks, Q&As, or “best moments” to help organizers experience your delivery style.
The best platforms for keynote speakers will depend on your audience, but these three offer a solid foundation.
Social Media Content Ideas for Speakers
One of the biggest challenges speakers face is: “What should I post?” Here are some tried-and-true social media content ideas for speakers:
- Clips from past keynotes (even 15 seconds can be powerful)
- Reactions to current events or industry news
- Speaker travel moments or behind-the-scenes prep
- Testimonials or audience reactions
- “Things I wish I knew before…” reflections
- A breakdown of your talk topics or signature themes
Pro tip: Don’t aim for perfection. Consistency and authenticity will take you further than a polished video once every three months.
Building a Speaker Brand Online That Gets Booked
You’re not just a speaker—you’re a brand. And building a speaker brand online means being intentional about what you stand for, how you show up, and who you’re speaking to.
Many of our speakers use social media to extend their presence beyond the stage. They share their values, highlight their expertise, and make it easy for event organizers to imagine them at their next event.
Ask yourself:
- Does my online presence reflect the kind of stages I want to be on?
- Would a potential client understand my topics and value?
- Am I sharing content that builds trust over time?
If not—start small, stay consistent, and don’t underestimate the compound power of showing up.
Looking to build your speaking career and get noticed by top event organizers?
At VaynerSpeakers, we help speakers grow their brand, sharpen their presence, and book meaningful stages. Contact us to learn more about how we can support your growth.
