Will Guidara
With a remarkable career that includes steering Eleven Madison Park to its status as the #1 best restaurant in the world, founding the Welcome Conference, the world’s preeminent hospitality conference, earning a spot on the Wall Street Journal’s Innovators list, and authoring the bestselling book, Unreasonable Hospitality, Will is a true luminary in the world of hospitality and innovation. Ladies and Gentlemen, Will Guidara.
Unreasonable Hospitality Workshop
The Workshop is an immersive, day-long program, that provides an in-depth perspective on the framework and principles of Unreasonable Hospitality through a mix of education, exercises, and experience design sessions. Led by Will Guidara’s team, Billy Peelle & Lindsey Peckham, it is designed to set up your team for success in consistently embodying the principles of Unreasonable Hospitality – internally with the company’s culture, and externally in the experiences you are collectively delivering to your guests. The Workshop is filled with practical applications of the lessons in the book and leaves your team equipped with a list of specific, actionable ideas to bring to life. The program schedule looks like this: 08:30 am: Arrival 09:00 am: Session 1 – Building Your Team 10:30 am: Snack Break 11:00 am: Session 2 – Pursuing Connection 12:00 pm: Lunch 01:15 pm: Session 3 – Creating Magic 4:00 pm: Departure Find the session breakdowns in the speech topics below!
Tom Bilyeu
Tom Bilyeu is a unicorn entrepreneur who co-founded and built Quest Nutrition from nothing to a billion-dollar business in just 5 years – all without outside funding. He is a filmmaker and serial entrepreneur who chased money HARD for nearly a decade and came up emotionally bankrupt. He realized that the struggle is guaranteed, but the money is not, so you’d damn-well better love the struggle. To that end, he and his partners sold their technology company and founded Quest Nutrition –a company predicated not on money, but rather on creating value for people. The company mission was to end metabolic disease –one of two pandemics facing the planet. Despite not being focused on money Quest exploded, becoming a billion-dollar business in roughly 5 years, making it the 2nd fastest growing company in North America according to Inc. Magazine. After exiting Quest and generating extraordinary personal wealth, Bilyeu turned his attention to the other pandemic facing society –the poverty of poor mindset. To solve the mindset problem at scale and help hundreds of millions of people adopt an empowering mindset he has co-founded the media studio, Impact Theory with his business partner and wife, Lisa Bilyeu. Their aim is to influence the cultural subconscious by building a single-minded content creation machine that makes exactly one type of content –content that empowers people. If Disney created the most magical place on earth, Impact Theory will be creating the most empowering place on earth.
Swan Sit
INTRODUCTION:
From corporate to creator, Swan Sit was the Global Head of Digital Marketing at Nike, Estée Lauder and Revlon. She’s now a creator on Clubhouse with 3.7 million followers, with Forbes dubbing her “the Queen of Clubhouse.” She also is a public Board Director at Edgewell and Novabay, an advisor at AF Ventures and the AFAQ SPAC, advisor to numerous Web3 companies, and Co-Founder and CMO of Ani Energy, an energy drink launched by TikTok stars Josh Richards and Bryce Hall.
Simone Giertz
– Read bio
– Phonetic spelling of last name: YET-CH
Scott Stratten
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Scott Stratten is the President of UnMarketing. He has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. He ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption.
Ryan Holiday
Few writers have done more to bring ancient, timeless wisdom and cutting-edge marketing strategies together than Ryan Holiday. His philosophically driven bestselling books have sold over 10 million copies and spent more than 200 weeks on bestseller lists. His books are taught in colleges and marketing programs around the world, including Trust Me I’m Lying, which revealed the massive vulnerabilities (and opportunities) in the global media system in 2012. He has directly influenced Super Bowl-winning teams like the New England Patriots, NBA Champions like the San Antonio Spurs, and Olympic Gold Medalists, as well as sitting Senators, military leaders and some of the biggest and most important companies in the world like Google, Twitter and Microsoft. At the core of Ryan’s teachings is Stoicism, popularized through his NY Times Bestselling books including Obstacle is the Way, Stillness is the Key, Ego is the Enemy, and his latest, book Right thing, Right Now. What is Stoicism? The idea that while we don’t always control what happens to us in life, we always control how we respond. Illustrated vividly with stories from the greats (and not-so-greats) of history, Ryan provides a framework for overcoming obstacles, scaling new challenges and battling both the ups and downs and life. Profiled by the New York Times, Sports Illustrated and ESPN, Ryan counts among his clients and followers some of the biggest names in business, tech, culture and professional athletics. Ryan lives in Austin, TX where he does his writing in between raising cattle, donkeys and goats.
Robert Greene
Robert Greene is the author of six New York Times bestselling books—The 48 Laws of Power (over 2 million copies sold in the US), The Art of Seduction, The 33 Strategies of War, The 50th Law (co-written with 50Cent), Mastery, and The Laws of Human Nature. His books teach readers how to navigate stressful power situations, how to understand the people they deal with on a much higher level, how to maximize their skillsets and creativity, and how to become superior strategists in life. Since the publication of his first book, Greene has also worked as a consultant to individuals and companies in need of strategic advice. The list of global clients includes musicians, professional athletes and coaches, actors, film directors and agents, entrepreneurs, and business and political leaders. Greene has also served on the Board of directors of a publicly traded company, American Apparel. Greene has a BA in Classics (ancient Greek and Latin) from the University of Wisconsin-Madison. He speaks several foreign languages and has given talks in French and Spanish. He currently resides in Los Angeles, California.
Rachel Tipograph
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Rachel Tipograph considered herself amongst the digerati since the moment she became an eBay power user at 13. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World,” Marie Claire named her one of “The 50 Most Influential Women in America,” Fast Company named her one of “The Most Creative People in Business, AdAge named her one of “The Most Creative People of The Year,” AdWeek named her one of “The Young Influentials Shaping Business and Culture,” Entrepreneur named her one of the “50 Most Daring Entrepreneurs,” Inc named her to the “Female Founders 100,” Business Insider named her one of “New York Tech’s Coolest People,” Refinery29 named her one of its “Rising Female Tech Stars,” The Wrap named her one of “The 11 Change Agents Disrupting Hollywood,” and LinkedIn named her one of its “Next Wave: Top Professionals 35 & Under.” After being the Global Director of Digital and Social Media at Gap where she oversaw strategy, implementation and measurement, Rachel traveled the world for 100 days and then founded MikMak, an eCommerce marketing platform for multi-channel brands.
Mike Cessario
Mike Cessario is the co-founder and Chief Executive Officer of Liquid Death, a canned water company with the tagline “murder your thirst.” The drink hit the shelves in 2019 and in 2022 the company’s estimated value hit $700 million. Cessario was inspired to create Liquid Death after attending a Vans Warped Tour in 2009, where he watched concertgoers drink water out of Monster Energy cans to stay hydrated. He wondered why no one had ever marketed water in a similar manner to Monster and began his journey into creating Liquid Death. Mike Cessario has a marketing background, having served as a creative director for agencies such as VaynerMedia, Porter & Bogusky, and Street League Skateboarding. Having always been passionate about health and fitness, he was begrudged that beer and energy drink brands got to do the cool advertising, so he decided to put his own spin on the water market. Now with 14 flavors as of 2024, Liquid Death has merch with punk rock imagery that includes partnerships with Martha Stewart, Tony Hawk, and many more. Not just another water brand, he is dedicated to limiting single-use plastics by packaging Liquid Death water in cans rather than plastic bottles. Cans, unlike bottles, are infinitely recyclable. The company also donates a portion of its sales to fighting plastic pollution
