Jefferson Fisher
Jefferson Fisher is a board-certified Texas trial lawyer and founder of Fisher Firm. With his extensive experience as a trial lawyer, Jefferson understands the art of persuading and communicating effectively in high-conflict situations. He is one of the most sought-after names in functional thinking for modern-day communication. Known for his practical videos and authentic presence, Jefferson has amassed over 9 million social media followers-making him the most followed litigation attorney in the world-all in less than a year, all from inside his vehicle. Jefferson’s followers include high-profile names such as Dwayne “The Rock” Johnson, Jesse Williams, Dr. Andrew Huberman, Sarah Silverman, Lewis Howes, and many more. Jefferson is on a mission to be a messenger of positivity in the world and help people learn to talk to each other again – one conversation at a time.
Unreasonable Hospitality
The Workshop is an immersive, day-long program, that provides an in-depth perspective on the framework and principles of Unreasonable Hospitality through a mix of education, exercises, and experience design sessions. Led by Will Guidara’s team, Billy Peelle & Lindsey Peckham, it is designed to set up your team for success in consistently embodying the principles of Unreasonable Hospitality – internally with the company’s culture, and externally in the experiences you are collectively delivering to your guests. The Workshop is filled with practical applications of the lessons in the book and leaves your team equipped with a list of specific, actionable ideas to bring to life. The program schedule looks like this: 8:30 am: Arrival 9:00 am: Session 1 – Building Your Team 10:30 am: Snack Break 11:00 am: Session 2 – Pursuing Connection 12:00 pm: Lunch 1:15 pm: Session 3 – Creating Magic 4:00 pm: Departure Find the session breakdowns in the speech topics below!
Christina Tosi
Christina Tosi the two-time James Beard Award-winning chef and owner of Milk Bar, with bakery locations across the country, an online care package business, and products in the aisles of the grocery store. She served as a judge on Fox’s Masterchef Junior, host of Netflix’s Bake Squad, and was featured in the hit Netflix docu-series Chef’s Table: Pastry. She is author of the New York Times Best Seller, All About Cookies as well as All About Cake, Momofuku Milk Bar, Milk Bar Life, Milk Bar: Kids Only, Dessert Can Save the World, and for children, Every Cake Has a Story and Just the Right Cake.
Will Guidara
Will Guidara is the author of the NY Times Bestseller Unreasonable Hospitality, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants. He is the former co-owner Eleven Madison Park, which under his leadership received four stars from the New York Times, three Michelin stars, and in 2017 was named #1 on the list of the World’s 50 Best Restaurants. He is the host of the Welcome Conference, an annual hospitality symposium that brings together like minded people to share ideas, inspire one another, and connect to form community. A graduate of the hospitality school at Cornell University, he has coauthored four cookbooks, was named one of Crain’s New York Business’s 40 Under 40, and is the recipient of WSJ Magazine’s Innovator Award.
Tom Bilyeu
Tom Bilyeu is a unicorn entrepreneur who co-founded and built Quest Nutrition from nothing to a billion-dollar business in just 5 years – all without outside funding. He is a filmmaker and serial entrepreneur who chased money HARD for nearly a decade and came up emotionally bankrupt. He realized that the struggle is guaranteed, but the money is not, so you’d damn well better love the struggle. To that end, he and his partners sold their technology company and founded Quest Nutrition – a company predicated not on money, but rather on creating value for people. The company’s mission was to end metabolic disease –one of two pandemics facing the planet. Despite not being focused on money Quest exploded, becoming a billion-dollar business in roughly 5 years, making it the 2nd fastest-growing company in North America according to Inc. Magazine. After exiting Quest and generating extraordinary personal wealth, Bilyeu turned his attention to the other pandemic facing society – the poverty of a poor mindset. To solve the mindset problem at scale and help hundreds of millions of people adopt an empowering mindset he has co-founded the media studio, Impact Theory with his business partner and wife, Lisa Bilyeu. Their aim is to influence the cultural subconscious by building a single-minded content creation machine that makes exactly one type of content – content that empowers people. If Disney created the most magical place on earth, Impact Theory will be creating the most empowering place on earth.
John Henry
John Henry is a Dominican-American entrepreneur and investor. Henry has been named to the Forbes 30 Under 30, Inc 30 Under 30, Adweek Creative 100, The Root 100, and Ebony Power 100 lists. Born and raised in New York City, John’s path was a little different. He dropped out of college at 18, where he picked up a job as a doorman. He went on to start and sell his first business by 21. Henry later cofounded the Venture Capital firm Harlem Capital, raising $40M and making 20 investments in Women and Minority entrepreneurs before stepping down in 2020. Henry is also passionate about Media. Henry hosted the TV show ‘Hustle’ on VICELAND, Executive Produced by Alicia Keys and Marcus Samuelsson; and produced and hosted branded podcasts for brands like The Washington Post, Gimlet Media, WeWork, eBay, and Samsung. Today Henry is the Cofounder and Co-CEO of Loop, an insurance technology company that leverages AI and data to create more fairly priced auto insurance products for all.
Scott Stratten
Scott Stratten is the President of UnMarketing. He has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. He ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption.
Swan Sit
Swan is a contemporary operator sitting at the intersection of corporate economics, digital transformation, and consumer attention. She equally understands the left- and right-brain skills required for a marketer that drives financial impact in the digital world. Swan has led teams focused on digital transformation in her roles as Head of Digital Marketing at Nike, Revlon, and Estée Lauder. Swan held two key roles as a VP at Nike — overseeing Global Digital Marketing during the Emmy-winning “Dream Crazy” campaign featuring Colin Kaepernick, and running Digital Operations, Product, Supply Chain and Service for a $2B NA ecommerce business. She led digital at Revlon and Elizabeth Arden, and ran online strategy for the Estée Lauder Companies, increasing its digital footprint to 400+ sites across 50 countries in 5 years. From modernizing hundred-year-old brands and partnering with unexpected influencers like Chelsea Handler, Iris Apfel and Gigi Gorgeous, to launching augmented reality makeovers and driving double-digit growth. She was selected as a Brand Innovators 40 under 40 and Marketing Woman to Watch, and took home both Best Social Campaign and Best in Show at the Glossy Awards. Currently Swan serves as Independent Board Director at publicly traded companies Edgewell (NYSE: EPC) and Novabay (NYSE: NBY) in addition to her role as Operating Partner at AF Ventures and their recently launched SPAC (NASDAQ: AFAQ). She’s the Vice President of Marketing at Ani Energy, a new energy drink company launched by TikTok stars Josh Richards and Bryce Hall. Prior to her career as a corporate executive, Swan was a management consultant at Bain, owned an ad agency focused on emotional branding, and was a product manager at Newell. Swan graduated with a BA in Economics from Harvard and an MBA from Columbia. Swan’s leveraging her breadth of professional experience to advise her +3MM followers on the Clubhouse platform and consulting the companies and leaders of tomorrow. Swan has done speaking engagements around the world. She’s advised a variety of businesses and has sat on the boards of industry and philanthropic organizations including AdWeek’s Diversity and Inclusion Council, L2 Digital Think Tank, Women in Retail, Consumer Goods Technology Council, Impact Network, Foundation Rwanda and Worldview’s space think tank. Having traveled to 87+ countries and counting, her favorites include Antarctica, North Korea, Mongolia, Rwanda, Bhutan, Myanmar and Tanzania for Kilimanjaro. She can often be found smashing a volleyball and chasing restaurant openings, or flying around on skis and horses – her two newest hobbies.
Gary Vaynerchuk
Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, business, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary’s approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. This year, Gary will unveil two new books: his seventh book “Day-Trading Attention” (published on May 21, 2024). In this latest work, he provides fresh insights into navigating the modern social media landscape. Gary’s expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the “TikTokification of Social Media,” where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. Gary’s book equips readers with essential skills to succeed in today’s dynamic digital world. Gary also announced his first children’s picture book based on Vaynerchuk’s VeeFriends characters, the debut picture book titled “Meet Me in the Middle” is set to be published on July 16, 2024. The book will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig – this picture book delves into the emotional elements essential for nurturing children’s empathy, a crucial skill for their future success. Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided Resy and Empathy to successful exits — which he later sold to American Express and Constellation Brands. Gary is the Co-Founder of VCR Group, Co-Founder of VaynerWatt, and Co-Founder of ArtOfficial. He also owns a Major League Pickleball team called the 5s. He is part owner of a Big3 basketball team and an investor in the revival of the SlamBall League. Gary is also the founder and creator of VeeCon – a contemporary super-conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms. His podcast, ‘The GaryVee Audio Experience, ‘ ranks among the top podcasts globally. Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of Charity: Water. Gary’s life ambition is to buy the New York Jets.
Jesse Itzler
A successful serial entrepreneur, Jesse’s mission is to continually raise the bar and build his LIFE RESUME. And with a passion for endurance challenges, he completed Ultraman in 2022 at the age of 53, which entails a 6.2 mile open water swim, 261.4 mile bike, and 52.4 mile run, the same year he sold his endurance hiking company, 29029 Everesting, to iFit. These things are not uncommon for Jesse, who also completed a 100 mile running race, sold Marquis Jet to Warren Buffett in 2010, and partnered with Zico Coconut Water which sold to Coca-Cola in 2013. Jesse’s career is unlike anyone else. He started as a rapper on MTV in 1991, became the Manager of the greatest hip hop band ever, Run-DMC, and wrote the anthem for the NY Knicks. He always says, “you don’t have to be the smartest in the room, but you have to be the most passionate.” He teaches his principles and best practices through his online course and coaching program—where thousands of people have learned from his lifestyle approach and applied it to their own. When he’s not training with Navy Seals (check out his book, Living with A Seal) or learning from monks (check out his other book, Living with Monks), you can find him plunging in cold water and sweating in hot saunas as part of his latest venture, All Day Running Co., a brand built on the foundation of combining race-like challenges (half-marathons, marathons, etc.) with retreat-like experiences (cold and heat exposure). At the end of the day, his proudest accomplishment is his family—with 3 sons and a daughter, he and his wife, Sara Blakely (founder of SPANX), definitely have their hands full!