Unreasonable Hospitality Workshop
The Workshop is an immersive, day-long program, that provides an in-depth perspective on the framework and principles of Unreasonable Hospitality through a mix of education, exercises, and experience design sessions. Led by Will Guidara’s team, Billy Peelle & Lindsey Peckham, it is designed to set up your team for success in consistently embodying the principles of Unreasonable Hospitality – internally with the company’s culture, and externally in the experiences you are collectively delivering to your guests. The Workshop is filled with practical applications of the lessons in the book and leaves your team equipped with a list of specific, actionable ideas to bring to life. The program schedule looks like this: 08:30 am: Arrival 09:00 am: Session 1 – Building Your Team 10:30 am: Snack Break 11:00 am: Session 2 – Pursuing Connection 12:00 pm: Lunch 01:15 pm: Session 3 – Creating Magic 4:00 pm: Departure Find the session breakdowns in the speech topics below!
Will Guidara
With a remarkable career that includes steering Eleven Madison Park to its status as the #1 best restaurant in the world, founding the Welcome Conference, the world’s preeminent hospitality conference, earning a spot on the Wall Street Journal’s Innovators list, and authoring the bestselling book, Unreasonable Hospitality, Will is a true luminary in the world of hospitality and innovation. Ladies and Gentlemen, Will Guidara.
Swan Sit
INTRODUCTION:
From corporate to creator, Swan Sit was the Global Head of Digital Marketing at Nike, Estée Lauder and Revlon. She’s now a creator on Clubhouse with 3.7 million followers, with Forbes dubbing her “the Queen of Clubhouse.” She also is a public Board Director at Edgewell and Novabay, an advisor at AF Ventures and the AFAQ SPAC, advisor to numerous Web3 companies, and Co-Founder and CMO of Ani Energy, an energy drink launched by TikTok stars Josh Richards and Bryce Hall.
Tom Bilyeu
Tom Bilyeu is a unicorn entrepreneur who co-founded and built Quest Nutrition from nothing to a billion-dollar business in just 5 years – all without outside funding. He is a filmmaker and serial entrepreneur who chased money HARD for nearly a decade and came up emotionally bankrupt. He realized that the struggle is guaranteed, but the money is not, so you’d damn-well better love the struggle. To that end, he and his partners sold their technology company and founded Quest Nutrition –a company predicated not on money, but rather on creating value for people. The company mission was to end metabolic disease –one of two pandemics facing the planet. Despite not being focused on money Quest exploded, becoming a billion-dollar business in roughly 5 years, making it the 2nd fastest growing company in North America according to Inc. Magazine. After exiting Quest and generating extraordinary personal wealth, Bilyeu turned his attention to the other pandemic facing society –the poverty of poor mindset. To solve the mindset problem at scale and help hundreds of millions of people adopt an empowering mindset he has co-founded the media studio, Impact Theory with his business partner and wife, Lisa Bilyeu. Their aim is to influence the cultural subconscious by building a single-minded content creation machine that makes exactly one type of content –content that empowers people. If Disney created the most magical place on earth, Impact Theory will be creating the most empowering place on earth.
Scott Stratten
Read Bio below:
Scott Stratten is the President of UnMarketing. He has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. He ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption.
Jefferson Fisher
Ladies and gentlemen, it’s my honor to introduce a speaker whose career has been built on mastering the art of persuasion and connection. Jefferson Fisher is not only a renowned author of The Next Conversation, but also a highly accomplished trial lawyer, where his ability to navigate high-stakes, high-pressure situations has set him apart. He brings the same expertise he’s used in the courtroom to the corporate world, helping leaders and teams transform challenging conversations into opportunities for growth and success. Prepare to gain invaluable insights into communication that will elevate both your personal and professional relationships. Please join me in welcoming Jefferson Fisher!
Christina Tosi
Christina Tosi the two-time James Beard Award-winning chef and owner of Milk Bar, with bakery locations across the country, an online care package business, and products in the aisles of the grocery store. She served as a judge on Fox’s Masterchef Junior, host of Netflix’s Bake Squad, and was featured in the hit Netflix docu-series Chef’s Table: Pastry. She is author of the New York Times Best Seller, All About Cookies as well as All About Cake, Momofuku Milk Bar, Milk Bar Life, Milk Bar: Kids Only, Dessert Can Save the World, and for children, Every Cake Has a Story and Just the Right Cake.
John Henry
John Henry is a Dominican-American entrepreneur and investor. Henry has been named to the Forbes 30 Under 30, Inc 30 Under 30, Adweek Creative 100, The Root 100, and Ebony Power 100 lists. Born and raised in New York City, John’s path was a little different. He dropped out of college at 18, where he picked up a job as a doorman. He went on to start and sell his first business by 21. Henry later cofounded the Venture Capital firm Harlem Capital, raising $40M and making 20 investments in Women and Minority entrepreneurs before stepping down in 2020. Henry is also passionate about Media. Henry hosted the TV show ‘Hustle’ on VICELAND, Executive Produced by Alicia Keys and Marcus Samuelsson; and produced and hosted branded podcasts for brands like The Washington Post, Gimlet Media, WeWork, eBay, and Samsung. Today Henry is the Cofounder and Co-CEO of Loop, an insurance technology company that leverages AI and data to create more fairly priced auto insurance products for all.
Gary Vaynerchuk
Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, business, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary’s approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. In 2024, Gary unveiled two new books. In his sixth New York Times best-selling book, “Day Trading Attention”, he provides fresh insights into navigating the modern social media landscape. Gary’s expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the “TikTokification of Social Media,” where content relevance surpasses follower counts. In addition, Gary also released his first children’s picture book titled “Meet Me in the Middle”. The picture book, which prominently features two of his VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children’s empathy – a crucial skill for their future success. Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Chicago, Miami, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, Delhi, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits — which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League. Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner more than 300 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally. Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, Spin Master and Pencils of Promise. He is also a longtime Well Member of charity: water. Gary’s life ambition is to buy the New York Jets.
Jesse Itzler
Read attached below:
Last name Itzler is pronounced “Its-ler”
[https://docs.google.com/document/d/1Ato-WOhIY0XGvw8iES0zyNSXg-dIcAWrbJr1vTYX9_4/edit]
