Will

Guidara

Will Guidara

Restaurateur, Eleven Madison Park, The #1 Restaurant in the World; New York Times Bestselling Author, Unreasonable Hospitality

Will Guidara is the author of the New York Times Bestseller Unreasonable Hospitality. He is the former co-owner of Eleven Madison Park, which under his leadership was named the Best Restaurant in the World. He is the host of The Welcome Conference, a Co-Producer on the Emmy Award-winning series The Bear, and is a recipient of the Wall Street Journal Innovator Award. His new book, Unreasonable Hospitality: The Field Guide, comes out in April, 2026.

SPEECH TOPICS

Unreasonable Hospitality

How Giving People More Than They Expect Can Get You To #1

Unreasonable Brands

How To Build a Brand Centered on Unreasonable Hospitality

Why Hospitality is Today’s #1 Leadership Skill

A New Model for Modern Leadership

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SPEAKING REEL

books

Book1
UH_FieldGuide_Book

What Others Have Said

Will was incredible — completely the perfect fit for our event and wowed the crowd. People were still buzzing about it this morning as they were heading home from the conference. He mentioned that we don’t use the word awesome enough as adults… so I can sum it up with: He. Was. Awesome.
Four Seasons
What a day. Will is incredibly kind, smart, and fun. Our leaders loved Will’s keynote and said he was our best speaker of all our years doing this. It was wonderful. More to come as I get back in the office, but I wanted you to know how much I’ve enjoyed working with you, your team, and of course, Will. You all have been wonderful.
St. Luke's Health System
Will had a phenomenal impact on our teams from both Paris and New York. His enthusiasm and passion for hospitality resonated with everyone. He offered out-of-the-box thinking and ideas, and he delivered his message with genuine authenticity and emotion. He inspired so many of us, and we are grateful to have had the opportunity to connect with Will and his unique experience.
Hermès
Will hit it out of the park. I could not have imagined a more personable, engaging, or relevant speaker, and he added a great deal of value to our conference.
Sotheby's
Will, as expected, was simply extraordinary. Thank you, and we are incredibly grateful for your kind help.
Wolfgang Puck
Will was incredible. So inspiring and engaging—just like we knew he would be. Definitely blew expectations out of the water. Getting survey results back and almost every single response mentioned him as their favorite part of the conference.
IHG

FREQUENTLY ASKED QUESTIONS

How do I book Will Guidara for my event?

To book Will Guidara for a speaking engagement, submit an inquiry through VaynerSpeakers, his official speaking representation. Our team will confirm availability, discuss your event goals, and guide you through the booking process from start to finish.

Will Guidara is exclusively represented for speaking engagements by VaynerSpeakers. Working directly with his agents at VaynerSpeakers ensures accurate information, streamlined communication, and the best possible experience for your event. No other speaker bureau represents Will.

Will Guidara’s fee range is between $75,000 – 125,000, depending on the details of the event. For the most accurate and up-to-date pricing, contact VaynerSpeakers— the official and exclusive speaker bureau representing Will Guidara. While fees are an important consideration, they’re just one part of the decision. We review all offers with Will directly. Will Guidara’s speaking fee varies based on factors like event date, location, and schedule. 

Yes. Will Guidara is available for virtual events, including keynote presentations, fireside chats, and moderated conversations for remote or global audiences.

bring Will to your event

Make your event a little more unreasonable.

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