How to Leverage Social Media to Build Your Speaking Career
Where to show up, what to share, and how to get noticed as a speaker online. In today’s digital world, your stage isn’t just the one with a spotlight—it’s also the one in your pocket. Whether you’re a seasoned keynote speaker or just starting out, mastering social media for public speakers can be a game-changer for visibility, credibility, and bookings. At VaynerSpeakers, we’ve seen firsthand how the right online presence can open doors to stages around the world. Here’s how to do it right. How to Market Yourself as a Speaker on Social Media Wondering how to market yourself as a speaker without sounding like you’re constantly selling? It starts with clarifying your brand and message. What do you want to be known for? What kind of events do you want to speak at? Then, use social media to: Remember, you’re not just promoting—you’re building trust and creating familiarity. Best Platforms for Keynote Speakers Not all platforms are created equal, especially when it comes to building a speaker brand online. Here’s where we recommend focusing: The best platforms for keynote speakers will depend on your audience, but these three offer a solid foundation. Social Media Content Ideas for Speakers One of the biggest challenges speakers face is: “What should I post?” Here are some tried-and-true social media content ideas for speakers: Pro tip: Don’t aim for perfection. Consistency and authenticity will take you further than a polished video once every three months. Building a Speaker Brand Online That Gets Booked You’re not just a speaker—you’re a brand. And building a speaker brand online means being intentional about what you stand for, how you show up, and who you’re speaking to. Many of our speakers use social media to extend their presence beyond the stage. They share their values, highlight their expertise, and make it easy for event organizers to imagine them at their next event. Ask yourself: If not—start small, stay consistent, and don’t underestimate the compound power of showing up. Looking to build your speaking career and get noticed by top event organizers? At VaynerSpeakers, we help speakers grow their brand, sharpen their presence, and book meaningful stages. Contact us to learn more about how we can support your growth.
The Role of Storytelling in Captivating Your Audience
Why stories are the secret weapon of great speakers—and how to use them effectively. Whether you’re delivering a keynote address, leading a workshop, or speaking on a panel, one skill consistently separates good speakers from unforgettable ones: storytelling. The power of storytelling in public speaking isn’t just a buzzword—it’s a proven way to connect, inspire, and leave a lasting impression. Why Stories Make Speeches Memorable People might forget your bullet points, but they’ll remember how your story made them feel. Stories tap into our emotions, stimulate our imagination, and make complex ideas easier to understand. Neurologically, they activate more areas of the brain than facts alone—meaning your message sticks. This is why stories make speeches memorable: they create a shared experience between you and your audience. Instead of just delivering information, you’re inviting listeners into a moment, a lesson, or a transformation. How to Engage an Audience with Storytelling If you’ve ever wondered how to engage an audience with storytelling, the key is relevance. A great story doesn’t just entertain—it aligns with your message. Here’s how to keep your audience hooked: Engaging storytelling also means reading the room—pace your delivery, use pauses for impact, and be expressive in tone and body language. Storytelling Techniques for Speakers Want to strengthen your storytelling? Try these storytelling techniques for speakers: Using Personal Stories in Speeches One of the most effective ways to create authenticity is using personal stories in speeches. They show vulnerability, build trust, and make your message uniquely yours. Whether it’s a success, a failure, or a moment of unexpected insight, personal stories humanize your content. Many of our speakers use personal stories to spark emotion and drive impact. Before sharing your own, ask: Final Thought Mastering the power of storytelling in public speaking isn’t about becoming a novelist—it’s about being intentional. Stories are how we make sense of the world. As a speaker, they’re also how you become memorable, influential, and deeply connected to your audience. Looking for a master storyteller for your next event? VaynerSpeakers represents a dynamic roster of storytellers who know how to move an audience. Get in touch to find the right speaker for your stage.
