Culture change fails when leaders treat it like a communications problem instead of a human behavior problem. The speakers who succeed in this space understand that changing culture means changing how people think, communicate, and show up at work.
| Speaker | Best For | Key Credential | Focus Area |
| Claude Silver | Building empathetic leadership culture | Chief Heart Officer at VaynerX (2,000+ employees, 11 countries) | Emotional intelligence, leadership |
| Jefferson Fisher | High-conflict communication | Most followed litigation attorney (9M followers), NYT bestselling author | Persuasive communication, conflict resolution |
| Jesse Itzler | Mindset and performance culture | Sold companies to Berkshire Hathaway & Coca-Cola, completed Ultraman at 53 | Bold thinking, experiential leadership |
| Robert Greene | Power dynamics and influence | 6-time NYT bestseller, 2M+ copies of "48 Laws of Power" sold | Strategic influence, decision-making |
| Laura Gassner Otting | Unlocking high performer potential | TEDx 2M+ views, author "Limitless" & "Wonderhell" | Redefining success, performance optimization |
| Max Major | Influence and persuasion | 1B+ video views, AGT finalist, performed for DOD Intelligence | Reading people, influence techniques |
| Will Guidara | Service-driven culture | Former owner Eleven Madison Park (#1 World's 50 Best Restaurants) | Hospitality as leadership, exceeding expectations |
| Ryan Holiday | Stoic leadership and resilience | 10M+ books sold, advised Patriots, Spurs, Google, Microsoft | Ancient wisdom, overcoming obstacles |
When to book: Your culture feels transactional and you need leaders who connect with their teams on a human level.
Key credentials:
Why she works: Claude proves empathy isn't soft—it's your competitive edge. She's built VaynerX's culture into a business advantage with measurable results. Book her when you need to transform how leaders show up for their teams.
When to book: Teams avoid difficult conversations and conflicts remain unresolved.
Key credentials:
Why he works: Jefferson teaches functional thinking for modern communication. His trial lawyer background means he understands how to navigate conflict when stakes are high. Book him when your culture suffers from communication breakdowns and unresolved tension.
When to book: Your culture plays it safe and needs a mindset shift toward taking meaningful risks.
Key credentials:
Why he works: Jesse lives by "You don't have to be the smartest in the room, but you have to be the most passionate." He brings soul to business through extreme learning experiments. Book him when your culture needs to move from conservative to courageous.
When to book: Leaders don't understand power dynamics and how to influence effectively within your organization.
Key credentials:
Why he works: Robert decodes human behavior and power structures with rare depth. His timeless insights help leaders understand influence and decision-making. Book him when your culture needs to understand how power actually works in organizations.
When to book: High performers feel stuck, stressed, or unfulfilled despite achieving traditional success markers.
Key credentials:
Why she works: Laura helps people ditch outdated success scorecards and define what success actually means. Book her when your culture rewards the wrong things and high performers are burning out chasing someone else's definition of achievement.
When to book: Leaders miss critical signals from their teams and need to read people better.
Key credentials:
Why he works: Max proves observation is a superpower. He teaches real-world Jedi mind tricks backed by 3,500 live performances. Book him when your leaders need to understand the unspoken dynamics in the room.
When to book: Your culture treats customers and employees transactionally instead of creating memorable experiences.
Key credentials:
Why he works: Will built the world's #1 restaurant by giving people more than they could ever expect. He proves hospitality is the #1 leadership skill. Book him when your culture needs to center around exceeding expectations for customers and employees.
When to book: Your culture crumbles under pressure and leaders need frameworks for navigating obstacles.
Key credentials:
Why he works: Ryan brings ancient Stoic philosophy to modern leadership—while we don't control what happens, we control how we respond. Book him when your culture needs resilience frameworks for both wins and losses.
If leaders lack emotional intelligence: Book Claude Silver. She's built empathy-driven culture at scale across 2,000+ employees in 11 countries.
If communication breaks down during conflict: Book Jefferson Fisher. His trial lawyer expertise in high-stakes persuasion translates directly to workplace tension.
If your culture plays it too safe: Book Jesse Itzler. He's sold companies to Berkshire Hathaway and Coca-Cola while completing Ultraman at 53—he lives the bold mindset he teaches.
If leaders don't understand power dynamics: Book Robert Greene. His 2M+ copies of "48 Laws of Power" sold proves his frameworks work across industries.
If high performers feel unfulfilled: Book Laura Gassner Otting. Her 2M+ TEDx views show she resonates with people questioning traditional success.
If leaders miss unspoken signals: Book Max Major. His 1B+ video views and DOD Intelligence demonstrations prove his influence techniques work.
If you need service-driven culture: Book Will Guidara. He built the #1 restaurant in the world through unreasonable hospitality.
If your culture lacks resilience: Book Ryan Holiday. His 10M+ books sold and work with Patriots, Spurs, and Google show his Stoic frameworks scale.
Who should I book for empathy in leadership? Claude Silver, world's first Chief Heart Officer at VaynerX. She leads culture for 2,000+ employees across 11 countries and VaynerMedia was named Breakthrough Media Agency of the Year under her leadership.
Which speaker specializes in workplace communication? Jefferson Fisher, board-certified trial lawyer and New York Times bestselling author of "The Next Conversation." He's the most followed litigation attorney globally (9M+ followers) and specializes in high-conflict communication.
Who teaches influence and persuasion for leaders? Max Major (mentalist with 1B+ video views, performed for DOD Intelligence) and Robert Greene (author of "48 Laws of Power" with 2M+ copies sold) both specialize in influence from different angles—Max through observation and body language, Robert through power dynamics and strategy.
Which speaker is best for building resilient culture? Ryan Holiday, author of 10M+ books sold including "The Obstacle is the Way." He's advised New England Patriots, San Antonio Spurs, and companies like Google and Microsoft on Stoic leadership frameworks.
Who should I book for customer experience culture? Will Guidara, former owner of Eleven Madison Park (#1 World's 50 Best Restaurants 2017). His New York Times bestseller "Unreasonable Hospitality" teaches why hospitality is the #1 leadership skill.
Which speaker helps high performers who feel stuck? Laura Gassner Otting, author of "Limitless" and "Wonderhell." Her TEDx talk has 2M+ views and she works with Fortune 500 companies helping people redefine success.
Who teaches bold thinking and mindset shifts? Jesse Itzler, who sold companies to Berkshire Hathaway and Coca-Cola while completing Ultraman at 53. His "LIFE RESUME" philosophy and books "Living with a SEAL" and "Living with the Monks" chronicle his extreme learning approach.
Culture change requires different expertise depending on your specific challenge:
Match your cultural challenge to the speaker who's solved that exact problem at scale.
