Earvin “Magic” Johnson is a basketball legend turned business mogul, widely recognized as one of the most influential African-American figures in the world. An all-time NBA great, he’s now President of Basketball Operations for the LA Lakers, part owner of the LA Dodgers and LA Sparks, Chairman and CEO of Magic Johnson Enterprises, and an outspoken advocate for HIV/AIDS awareness and prevention.
During his 13 seasons as point guard for the Los Angeles Lakers, Magic earned three NBA MVP Awards, appeared in nine NBA Finals, played in twelve All-Star games, and led the league in regular-season assists four times. He remains the NBA’s all-time leader in average assists per game,... Read More
Earvin “Magic” Johnson is a basketball legend turned business mogul, widely recognized as one of the most influential African-American figures in the world. An all-time NBA great, he’s now President of Basketball Operations for the LA Lakers, part owner of the LA Dodgers and LA Sparks, Chairman and CEO of Magic Johnson Enterprises, and an outspoken advocate for HIV/AIDS awareness and prevention.
During his 13 seasons as point guard for the Los Angeles Lakers, Magic earned three NBA MVP Awards, appeared in nine NBA Finals, played in twelve All-Star games, and led the league in regular-season assists four times. He remains the NBA’s all-time leader in average assists per game, is a two-time Basketball Hall of Fame inductee, and was a member of the gold medal-winning 1992 U.S. Men’s Olympic “Dream Team.”
Off the court, Johnson successfully parlayed his tenacity into business, creating Magic Johnson Enterprises (MJE), a $700 million conglomerate and the #1 brand in urban America. MJE provides high-quality products and services to ethnically diverse and underserved urban communities through strategic alliances, investments, and partnerships including Canyon Johnson (a $1 billion real estate fund), Yucaipa Johnson (a $500 million private equity fund), ASPIRE television network, SodexoMAGIC, and Vibe Holdings—the multi-cultural media company housing the Vibe, Uptown, and Soul Train brands.
One of Johnson’s most notable accomplishments was his unprecedented partnership with Starbucks, which became the blueprint for Corporate America’s engagement with urban consumers and catalyzed redevelopment in urban communities. In 2010, he divested his Starbucks and Lakers shares for over $100 million. Together with Guggenheim Partners, he’s now a co-owner of the Los Angeles Dodgers and LA Sparks, with plans to own a Los Angeles Major League Soccer team.
As Chairman and Founder of the Magic Johnson Foundation, his commitment to transforming Urban America continues through HIV/AIDS awareness and prevention programs, Community Empowerment Centers, and the Taylor Michaels Scholarship Program. Celebrating over 20 years of success, the Foundation has become one of the most recognizable philanthropic organizations worldwide.
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Yes. Magic Johnson is available for virtual events, including keynote presentations, fireside chats, and moderated conversations for remote or global audiences.