Former NFL head coach and ESPN Analyst Herm Edwards was named the 24th head coach of Sun Devil Football, as announced by Arizona State University and Vice President of University Athletics Ray Anderson on December 3, 2017.
Edwards arrived in Tempe with a football legacy that has impacted thousands, whether as a player, coach, analyst, motivational speaker and author, or community advocate and philanthropist.
Herm Edwards and his coaching staff exceeded expectations during his first year in charge of the program, achieving several unexpected accomplishments and garnering national attention. The Sun Devil Football program earned several significant victories under Edwards’ watch. A pair of Top-25 teams were knocked off in... Read More
Former NFL head coach and ESPN Analyst Herm Edwards was named the 24th head coach of Sun Devil Football, as announced by Arizona State University and Vice President of University Athletics Ray Anderson on December 3, 2017.
Edwards arrived in Tempe with a football legacy that has impacted thousands, whether as a player, coach, analyst, motivational speaker and author, or community advocate and philanthropist.
Herm Edwards and his coaching staff exceeded expectations during his first year in charge of the program, achieving several unexpected accomplishments and garnering national attention. The Sun Devil Football program earned several significant victories under Edwards’ watch. A pair of Top-25 teams were knocked off in Sun Devil Stadium, with ASU defeating No. 15 Michigan State and No. 16 Utah. Despite being picked last by the media in the Pac-12 South in the preseason, Arizona State had a chance to win the Pac-12 South ont he road against Oregon, finishing second in the division with a 5-4 conference record. Herm Edwards led the Sun Devils to a dramatic comeback victory in his first-ever Territorial Cup game against rival Arizona. Arizona State came back from a 19-point fourth quarter deficit to earn the Territorial Cup point with a 41-40 win in Tucson. The comeback represented the largest in the history of the Territorial Cup series. Edwards took the Sun Devils to a bowl game in just his first season, taking on No. 21 Fresno State in the Las Vegas Bowl. Arizona State defeated USC, UCLA, and Arizona, making Edwards the only first-year coach in program history to defeat all three teams and make a bowl game.
Under Edwards and his coaching staff, several players enjoyed breakout seasons. Arizona State was the only Power-5 program to have a 3,000-yard passer (Manny Wilkins), a 1,000-yard receiver (N’Keal Harry), and a 1,500-yard rusher (Eno Benjamin) in 2018. Senior quarterback Manny Wilkins thrived in the new system, scoring 28 total touchdowns while only throwing six interceptions. Wilkins moved up to fifth on the school’s career passing list, finishing his illustrious career with 8,624 yards.
Eno Benjamin saw his role increase thanks to a new mindset instilled by Coach Edwards and his staff. With running the ball becoming a priority, Benjamin made a jumped from freshman to sophomore year that put him on the radar of NFL Scouts and National Award Lists. Benjamin finished his first season as a starter with a Pac-12 best 1,642 rushing yards and 16 rushing touchdowns. Fitting perfectly into the scheme Coach Edwards implemented, Benjamin broke the school’s single-game and single-season rushing record. The 312-yard rushing performance in the Sun Devils blowout win over Oregon State will go down in the record books. With 118 rushing yards in the Las Vegas Bowl, Benjamin set the single-season rushing record, finishing 2018 with 1,642 yards. Benjamin received several accolades after his outstanding sophomore campaign, including a spot on the All Pac-12 First Team, the Earl Campbell Tyler Tyler Rose Award finalist, and Doak Walker Award Semifinalist.
Wide receiver N’Keal Harry turned heads with another dominating season at the wide receiver position. Harry had NFL scouts flocking to Sun Devil Stadium to see the NFL prospect operate in Edwards’ NFL-style system. Harry did not miss a beat despite the coaching change, putting together a 1,000-yard season while adding nine receiving touchdowns. Harry was a dangerous offensive weapon, overcoming the fact that opposing defenses focused a majority of their attention on him. Adding a new aspect to his game under Herm Edwards, Harry was one of the nation’s top threats as a punt returner. Harry’s 92-yard punt return for a touchdown against USC was of the highlight reel variety, as he showed off his speed an vision helping lead the Sun Devils to a road win in the Coliseum. A benefactor of Edwards vast experience and knowledge, Harry is widely seen as one of the top wide receiver prospects in the 2019 NFL Draft. Harry is one of two players to get invited to the combine, joining defensive lineman Renell Wren in Indianapolis. Both players were recognized for their combine performances, a result of the preparation under Edwards.
The Sun Devil defense was one of the most improved thanks to Coach Edwards and his defensive coordinator, Danny Gonzales. The defense allowed just 25.5 points per game in 2018, tying them for 50th nationally. In 2017, ASU was 103rd nationally at 32.8 points per game and had finished 99th or worse in three consecutive seasons prior to the marked improvement in 2018. Coach Edwards’ defense also tied for 11th nationally in allowing just eight plays over 40 yards, an area the Devils have struggled in in recent seasons (allowing 20, 16, 30, 21 in the previous four seasons and finishing 103rd, 79th, 128th, 110th, respectively). Edwards’ first recruiting class made an immediate impact, as the Sun Devils started up to six freshmen on defense late in the season. Linebacker Merlin Robertson was named the 2018 Pac-12 Defensive Freshman of the Year, becoming the first true freshman to lead the Sun Devils in tackles (77) since 2001. Fellow linebackers Darien Butler and Tyler Johnson came on strong as the season progressed as well as other freshman standouts Aashari Crosswell (4 INT) and Jermayne Lole (3 sacks).
At ASU, Edwards has taken a proactive approach to developing coordinators and assistant coaches, drawing on his nearly three decades of NFL experience in a variety of capacities and wide range of leadership positions within both the sport of football and in other endeavors. That experience has also been utilized in an effort to develop players to prepare for the next stage of their careers after college.
Edwards was tabbed by Anderson as someone who is a “central leader with a collaborative staff around him that will elevate the performance of players and coaches on the field, in the classroom and in our community. Equally important, (Edwards) will be a dynamic and tireless recruiter.”
Edwards spent eight years as an NFL head coach with the New York Jets (2001-05) and Kansas City Chiefs (2006-08). He led his teams to four playoff appearances, including 2004 when his Jets squad finished with a 10-6 regular season record and advanced to the AFC Divisional Playoffs. Edwards, who also guided the Chiefs to a Wild Card berth in 2006, is one of only four NFL coaches to lead two different teams to the playoffs in his first season as head coach with those teams.
Among the numerous players that Edwards coached in his career include Pro Football Hall of Famers Curtis Martin, Warren Sapp and Derrick Brooks and numerous All-Pro players such as Larry Johnson, Ronde Barber, John Lynch, Jared Allen, Kevin Mawae, Santana Moss, Tony Gonzalez, Tamba Hali, Derrick Johnson in addition to players like Donnie Abraham, Chad Pennington and Brandon Carr.
Edwards most recently served as a coach for the past six years at the Under Armour All-American game, which features the top high school football recruits in the country, and as an NFL analyst for ESPN since 2009 where he appeared primarily on NFL Live, SportsCenter, ESPN Radio, and the network’s coverage of Super Bowl week. He spent 10 seasons in the NFL as a cornerback between the Philadelphia Eagles, Atlanta Falcons and Los Angeles Rams, followed by another 18 years as a scout, position coach, assistant and head coach between the Kansas City Chiefs, Tampa Bay Buccaneers and New York Jets. He made the playoffs four times as an NFL head coach.
Edwards played cornerback for the University of California in 1972 and 1974 before he ended his collegiate career at San Diego State in 1975. An undrafted free agent who went on to have a 10-year NFL career, he never missed a game in his nine seasons with the Philadelphia Eagles from 1977 to 1985 and started all 16 games in seven of his nine seasons with the team. Over the course of his nine years in Philadelphia, Edwards totaled 38 interceptions — with seven during his sophomore NFL season – which is just one short of the franchise record. He earned second-team All-NFC honors in 1980 to help lead the Eagles to Super Bowl XV.
It is said the victory formation, which was implemented by the Eagles, came in part to a play made by Edwards late in the 1978 season. Trailing 17-12 to the New York Giants with seconds remaining, Giants’ quarterback Joe Pisarcik fumbled the handoff and Edwards picked it up for the scoop and score and the 19-17 victory. The play became known in Philadelphia as “The Miracle at the Meadowlands”.
Edwards had 33 career interceptions, plus five more picks in playoff games.
Edwards retired from the NFL following the 1986 season, and as the first graduate of the league’s Minority Coaching Fellowship, he immediately went into coaching as a defensive assistant at San Jose State University from 1987 to 1989.
In 1990, Edwards transitioned back into the NFL as a scout and defensive backs coach with the Chiefs from 1990 to 1995 under legendary head coach Marty Schottenheimer. He then served under Tony Dungy with the Tampa Bay Buccaneers from 1996-2000 before being hired as the head coach for the New York Jets in January 2001.
Over the course of five seasons Edwards led the Jets to three playoff berths, five postseason contests and a pair of 10-win seasons. His 35 victories with the team from 2001-04 is tied with Joe Walton (1983-86) for the most regular season wins by a coach in his first four years with the team.
He started his second tour with the Kansas City Chiefs in 2006 and became the first coach in franchise history to lead the team to the playoffs in his initial season.
Edwards joined ESPN in March 2009 as an NFL studio analyst. He appeared primarily on NFL Live and SportsCenter, while also contributing to ESPN Radio and the company’s annual Super Bowl coverage. He also worked local broadcasts of Eagles preseason games in 2009.
Among Edwards’ other responsibilities, he called weekly SEC prime time college football games alongside Clay Matvick on ESPNU in 2010, and he worked alongside Rece Davis and Chris Spielman in August 2009 to call the Dike-New Hartford at Aplington-Parkersburg (Iowa) high school football game on ESPN. The game marked the emotional return to the field for Aplington-Parkersburg, which lost its legendary football coach Ed Thomas in a tragic school shooting two months earlier. Edwards also participated in the 2011 SportsCenter series “Back to School,” where he returned to his hometown of Monterey, Calif., to coach his former high school team, the Monterey H.S. Toreadores.
Before officially joining ESPN, Edwards worked a brief stint in Bristol during the 2008 NFL offseason as a guest analyst.
A native of Seaside, Calif., Edwards graduated from Monterey High School, attended the University of California, Berkeley for two years, with a stint at Monterey Peninsula College, before graduating from San Diego State University with a degree in Criminal Justice. Herm was inducted into the California Community College Sports Hall of Fame in 2017.
He was appointed a charter member of the Fritz Pollard Alliance, named a member of the Positive Coaching Alliance’s National Advisory Committee in 2003 and sits on the Santa Catalina School Board of Trustees. Edwards also remains active in numerous charitable and philanthropic endeavors, including the Juvenile Diabetes Research Foundation (JDRF) along with his wife, Lia, who lives with Type I diabetes. He also created the Herman L. Edwards Family Youth Foundation in 1985 with the goal of making a direct impact on the lives of children on the Monterey Peninsula.
Edwards has been recognized by multiple organizations for his work in the community. He received the 2012 Walter Camp Foundation Man of the Year Award for his longtime contributions to the game of football; he was honored with Team ESPN’s Commentator of the Year Award in 2013; and in 2015 he received the prestigious Shell Legacy Award from the Shell Oil Company. Edwards was the recipient of the inaugural Voices Leadership Award in 2017. Voices is an organization that provides a wide range of support services for 9/11 families, responders and survivors.
Known for his dynamic motivational speaking, Edwards regularly addresses football players of all ages, as well as corporate groups. He spoke to incoming players at the NFL Players Association’s Rookie Premier in 2011, and coached teams at both the Under Armour All-America High School Football game (Head Coach 2011-16) and has also coached the NFLPA Collegiate Bowl college all-star game.
Edwards was 5-1 in the Under Armour All-America game, where he worked with such players as Jameis Winston, Amari Cooper, Deshaun Watson, Leonard Fournette and Dalvin Cook.
Edwards co-authored the book You Play to Win the Game – Leadership Lessons for Success On and Off the Field with ESPN’s Shelley Smith, and he was involved in longtime NFL referee Jim Tunney’s book, It’s the Will, Not the Skill – Principles and Philosophies of Success as Seen Through the Eyes, Mind and Heart of Herm Edwards.
A passionate golfer, Edwards appeared in Golf Channel’s original series “The Haney Project” with professional instructor Hank Haney in December 2011. Edwards has also played a number of high-profile celebrity tournaments in the past, including the Pebble Beach National Pro-Am and the American Century Celebrity Golf Championship in Lake Tahoe, the latter of which he takes part in every year.
Edwards and his wife Lia are the proud parents of three children: Marcus, Gabrielle and Vivian.
Read LessTo book Herm Edwards for a speaking engagement, submit an inquiry through VaynerSpeakers. Our team will confirm availability, discuss your event goals, and guide you through the booking process from start to finish.
VaynerSpeakers works with Herm Edwards as a speaking agent and speakers bureau for keynote speaking engagements. Our team can share Herm Edwards’ speaking fee, availability, and booking details for conferences and corporate events.
Herm Edwards’s fee range is between $20,000 – $40,000, depending on the details of the event. For the most accurate and up-to-date pricing, contact VaynerSpeakers.
Yes. Herm Edwards is available for virtual events, including keynote presentations, fireside chats, and moderated conversations for remote or global audiences.