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About Avery

President, Vayner3, Former Head of VaynerMedia APAC, Managing Director

President of Vayner3, Avery Akkineni, is leading the mission to guide the world’s largest enterprises in navigating the next iteration of connected consumer behavior.

In July 2021, Akkineni launched the VaynerX consultancy, Vayner3, alongside serial entrepreneur Gary Vaynerchuk. In less than twelve months, Akkineni successfully led the expansion of the consultancy to 50+ global digital innovation experts. Partnering with dozens of Fortune 500 corporations across industries, Vayner3 has successfully advised organizations on strategic initiatives, including Web3 program development, generative AI, and immersive digital experiences.

A leader, mentor, and investor in pioneering Web3 projects and communities, Akkineni is also an active advisor for several tech platforms, serving on the Board of Advisors of OneOf and Tracer, on the Web3 Advisory Board for Salesforce, Meta Creative Council, in addition to being a founding BFF member.

Before the launch of Vayner3, Avery spearheaded VaynerMedia’s expansion into the Asia-Pacific region, building a team of 150 people and opening VaynerMedia offices in Singapore, Bangkok, Tokyo, and Sydney, while being awarded as Marketing-Interactive’s 2021 Independent Agency of the Year (Gold) within two years. Additionally, Avery has been honored on the “Woman to Watch” by Campaign Asia, “Web3 Marketing Trailblazer” by Ad Age, on “NFT100” by NFTNow, and on “30 Under 30” by The Drum. Before VaynerX, Avery spent her early career at Google in Silicon Valley, while she now resides in Miami, FL.

Avery in Action

“We loved having Avery and looking forward to that transaction going through. It has been a pleasure working with you.”

FLUF


“Avery was excellent and the content was right down the middle, offering a solid intro for NFT novices and good takeaways for people in the space. And she couldn’t be more gracious. She has her own style and it’s solid. And being from Nashville, Avery was also a great fit for our mission. Thank you!”
DIG South


“The session was fantastic. We truly appreciate Avery joining us and helping make the session a success. We hope to work with the team at a future IAB event.”
IAB
Speech Topics

Navigating The Next Iteration of the Internet

We stand on the cusp of a new era, Web3. It’s set to change everything we know about the online world. It will help drive engagement, build communities, expand loyalty, and create digital-first business models. This will bring new life to existing ideas, establishing new content, or sharing the wealth of creativity, Web3 is creating serious value and opportunity for intellectual property owners and creators. In this talk, Avery distills how creative industries can utilize Web3 technology to build or expand their businesses.

The New Consumer

Web3 will be powered by the consumer and they are demanding a digital experience that is more ownable, immersive, and personalized. Businesses need to adapt to these changes and leverage technology to create new and engaging experiences for their customers. In this talk, Avery will explore how technology has created new channels for communication, allowing consumers to engage with brands in real time and demand a higher level of personalized service. 

Building the Plane While Flying

How to Launch a Successful NFT Program – First seen as nothing more than expensive jpegs, as the technology has evolved and NFTs gain mainstream relevance, brands have begun to take advantage of new Web3 technologies to create a deeper relationship with their community. Avery will share her insights and strategies to help brands navigate this new space to create long-term value while providing a glimpse of what is coming in this exciting new space.

Welcome to the Metaverse: How to Separate the Signal from the Noise

Like many new technologies, the Metaverse has arrived with great fanfare, investment, opportunity, and confusion. In this presentation, Avery provides insight into what the current opportunities are and how you can prepare for the future of this fascinating new space. Learn who the players are and how this will impact the way we live, work, and play moving forward.

What Web3 Means for Intellectual Property Owners

Art, culture, and entertainment are forever changed by blockchain technology and Web3 integrations. Bringing new life to existing ideas, establishing new content, or sharing the wealth of creativity, Web3 is creating serious value and opportunity for intellectual property owners and creators. In this talk, Avery distills how creative industries can utilize Web3 technology to build or expand their businesses.