Former Global Head of Digital Marketing for Nike, Revlon, and Estée Lauder, Operating Partner, AF Ventures, Leading Voice on Clubhouse
Swan is a contemporary operator sitting at the intersection of corporate economics, digital transformation, and consumer attention. She equally understands the left- and right-brain skills required for a marketer that drives financial impact in the digital world.
Swan has led teams focused on digital transformation in her roles as Head of Digital Marketing at Nike, Revlon, and Estée Lauder. Swan held two key roles as a VP at Nike — overseeing Global Digital Marketing during the Emmy-winning “Dream Crazy” campaign featuring Colin Kaepernick, and running Digital Operations, Product, Supply Chain and Service for a $2B NA ecommerce business. She led digital at Revlon and Elizabeth Arden, and ran online strategy for the Estée Lauder Companies, increasing its digital footprint to 400+ sites across 50 countries in 5 years.
From modernizing hundred-year-old brands and partnering with unexpected influencers like Chelsea Handler, Iris Apfel and Gigi Gorgeous, to launching augmented reality makeovers and driving double-digit growth. She was selected as a Brand Innovators 40 under 40 and Marketing Woman to Watch, and took home both Best Social Campaign and Best in Show at the Glossy Awards.
Currently Swan serves as Independent Board Director at publicly traded companies Edgewell (NYSE: EPC) and Novabay (NYSE: NBY) in addition to her role as Operating Partner at AF Ventures and their recently launched SPAC (NASDAQ: AFAQ). She’s the Vice President of Marketing at Ani Energy, a new energy drink company launched by TikTok stars Josh Richards and Bryce Hall.
Prior to her career as a corporate executive, Swan was a management consultant at Bain, owned an ad agency focused on emotional branding, and was a product manager at Newell. Swan graduated with a BA in Economics from Harvard and an MBA from Columbia.
Swan’s leveraging her breadth of professional experience to advise her +3MM followers on the Clubhouse platform and consulting the companies and leaders of tomorrow.
Swan has done speaking engagements around the world. She’s advised a variety of businesses and has sat on the boards of industry and philanthropic organizations including AdWeek's Diversity and Inclusion Council, L2 Digital Think Tank, Women in Retail, Consumer Goods Technology Council, Impact Network, Foundation Rwanda and Worldview’s space think tank. Having traveled to 87+ countries and counting, her favorites include Antarctica, North Korea, Mongolia, Rwanda, Bhutan, Myanmar and Tanzania for Kilimanjaro. She can often be found smashing a volleyball and chasing restaurant openings, or flying around on skis and horses - her two newest hobbies.
Swan in Action
”The session was amazing. At the end of the conference, Swan and Steven were able to recapture the audience's attention and had a really engaging fireside chat. We were delighted w/the keynote and are thrilled she could participate. Cheers. -VeronikaCommerceNextIRL
”Swan is a complete brand marketing rockstar. She is a force and I’m a big fan of her personally and her utmost professionalism. Thomas had only really good things to say about her. We appreciate you working with us and the quick turnaround.AdWeek
”Thank you so much for taking the time to speak with The League of Impact Leaders. Our group had an amazing lively conversation afterwards about all of your insights and ways to take learnings forward and asked me to share their immense gratitude with you. We're all in for supporting your efforts to democratize spaces and continue growing that table. Please know that your effort and support not only made it possible, but ensured that we had a smooth and positive experience for everyone.The League of Impact Leaders (Virtual)
Branding Secrets Every Entrepreneur & Marketer Should Know
While leading digital marketing efforts globally for Fortune 500 companies like Estée Lauder, Revlon, and Nike Swan created memorable campaigns to change the way consumers feel about brands, and interact with them. Evoking emotion to drive attention, Swan championed bold ideas including unexpected spokespeople like Colin Kaepernick for Nike or Gigi Gorgeous for Revlon, innovative technology, and pushing representation boundaries. In this presentation, Swan shares lessons from her work, and how entrepreneurs can take advantage of the same ideas to grow their own brands and businesses.
Web3 is Coming: Navigating the Past, Present, and Future of Marketing
Innovative platforms, mediums, and technologies constantly emerge disrupting the way we engage with our customers and tell our brand’s story. As we continuously realign our approach, we can glean incredible lessons from the successful campaigns of the past, and apply those concepts to create relevant and meaningful marketing using the new tools at our disposal. In this presentation, Swan provides tactical guidance on how brands of any size can create a relevant and agile strategy.
The Digital Evolution with an Eye on Audio