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About Scott

Disruptive and UN-Traditional Marketing, Branding and Relationship Expert

Scott Stratten is the President of UnMarketing. He has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. He ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption.

Scott in Action

Scott absolutely crushed it as the closing keynote for our event. He had a tough task of kicking off our last day at 9am - to an audience of 3,000+ bank and credit union clients that were on information overload from the full week of educational sessions and networking events. With a packed auditorium, Scott had everyone laughing hard within 5 minutes ... then thinking hard about themselves as leaders. He left everyone with insights on the importance of running a business with purpose, what makes a team, how to attract and retain loyal employees, and how to serve communities to the fullest. Scott's message is fantastic, but what really makes him so great is his passion. I don't know that you could find someone else that speaks with as much passion about the topics he discusses. He makes you feel it through his storytelling. He gets angry at situations he touches on because he has experienced them .. and he wants the audience to understand how important those issues are. He is also not afraid to be his complete and authentic self ... and that makes him that much better. Immediately following his keynote, I was approached by at least 10 people that stated that was one of the best keynote speakers they had ever seen. One said in their 22 years attending various conferences and probably 100 different speakers, there was not one that stood out as much as Scott did. Later that evening, a client of ours asked if I could connect them with Scott because his message was so powerful. They wanted him to speak at an annual employee event they have because they believe he can make a difference for their institution. Trust me when I say, you want Scott speaking at your event - to your leadership, or your employees, or your clients. In fact, you probably "need" him at your event he's that good!

Jack Henry & Associates

An absolute must-get as a speaker!!! Simply brilliant! Laughed so hard I was in tears & I learned a ton. I truly believe I'm a better practitioner than I was when I woke up this morning. Scott Stratten, you're the best!!


An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn’t hurt one bit that he made it the funniest and most entertaining presentation we all sat through all year.


Here’s what makes Scott Stratten different and awesome: he’s a conference keynote speaker, yet he’ll arrive a day early and mingle with attendees in the exhibit hall. Just because. He’ll decide to engage in a live Google Hangout that marries a live audience with an Internet audience - because he knows the value it has to attendees. He’ll show up and deliver an amazing talk that has our attendees literally laughing so hard they hurt; yet learning so much they can’t wait to act on it all. And after all of that, he’ll still rush out to the lobby to shake hands, take pictures and actually practice what he’s preaching. Engagement isn’t just something Scott writes or talks about: it’s something the man actually lives. Period. His ability to walk the talk — not just talk — puts him on an entirely different and awesome level. We were honored to have him participate at REX!

HW Publishing LLC
Speech Topics

UnMarketing: Everything Has Changed and Nothing is Different

The tried and true ways of marketing have turned into tired and old, not to mention ineffective. At the same time, what makes businesses good or bad, successful or not, hasn’t really changed. The ability to build relationships and be heard by your market has never been greater, but it is overwhelming to determine what tools to use. This entertaining and thought-provoking talk covers both online and offline methods of staying in front of your target audience so that when they have the need to buy, they choose you. Scott will show your audience proven ways to connect more than ever before.

UnLeadership: Leading for Tomorrow, Today

In the age of disruption, leaders face more challenges than ever. In this session, Scott will cover the key aspects of not only managing this new landscape but thriving beyond it. Your audience will learn to acknowledge not only what we’ve been through, but where we can go in the future; how to create a stronger team bond; the most important leadership trait going forward; how dealing with problem customers can strengthen your company, and create an environment where a multi-generational workforce can thrive.

UnSelling: The New Customer Experience

Based on the “800-CEO READ: Sales Book Of The Year” this keynote is about the big picture: creating repeat customers, not one-time buyers. Your audience will learn how to create loyal clients that refer others and how to become the go-to company for something before they even need you. In this highly energetic and engaging talk, audiences will learn a new way of thinking about business that will completely change the way you sell, for the better. It’s time to separate from the pack of noise. It’s time to UnSell.

UnBranding: Loyalty in the Age of Disruption

We’re in the age of disruption. Today’s business climate is changing at an unprecedented rate. Every week, it seems there is a new strategy, social media site, or technology that is a “must-use” or a “game-changer”. What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different. Trust, connection, consistency, and service will always trump any new app to hit the market. In this keynote, Scott will walk the audience through what is real and what are only smoke screens in the business world today.