About Will
Restaurateur, Eleven Madison Park, The #1 Restaurant in the World, Entrepreneur, Bestselling Author, ‘Unreasonable Hospitality’
Will Guidara is the author of the National Bestseller Unreasonable Hospitality, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants.
He is the former co-owner Eleven Madison Park, which under his leadership received four stars from the New York Times, three Michelin stars, and in 2017 was named #1 on the list of the World’s 50 Best Restaurants.
He is the host of the Welcome Conference, an annual hospitality symposium that brings together like minded people to share ideas, inspire one another, and connect to form community.
A graduate of the hospitality school at Cornell University, he has coauthored four cookbooks, was named one of Crain’s New York Business’s 40 Under 40, and is the recipient of WSJ Magazine’s Innovator Award.
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Will in Action
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“Will had a phenomenal impact on our teams from both Paris and New York. His enthusiasm and passion for hospitality resonated with everyone. He offered out of the box thinking and ideas, and he delivered his message with genuine authenticity and emotion. He inspired so, so many of us, and we are grateful to have had the opportunity to connect with Will and his unique experience. Already the wheels are in motion at Hermes for Unreasonable Hospitality!”
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“Just wanted to say a massive thanks for all your help and that Will was great today and the audience really connected with him with what he said, there was lots of lightbulb moments. Thanks again”
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“Will was fantastic and absolutely a highlight of our event. We have gotten great feedback from our attendees. He was candid and compelling, and our group left even more inspired.”
