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“There was nothing in sports songs. It was a blank slate — the Bears had done “The Super Bowl Shuffle,” the Mets had “Meet the Mets,” but that was for commercials. We needed something built for an arena.” –Jesse Itzler


His celebrated journey as an entrepreneur began as a rapper in the early 90’s, and while his songs have hit the Billboard 100, his best-known hit may be the New York Knicks anthem “Go New York Go!”

As chronicled by ESPN, Jesse is the mastermind behind one of the most iconic pump-up songs in sports history; 30 years later, the song still rocks the rafters at Madison Square Garden.

The power of music, the spirit of competition, and the belief that anything is possible when we come together as one inspired Jesse, a lifelong Knicks fan and now an owner of the Atlanta Hawks.

While his songwriting days are behind him, he is still driven by his love for music, traveling with a DJ to each and every speech he delivers. It’s what makes him one of the most sought-after keynote speakers in the world. If you are looking for stories of grit and determination mixed with passion and inspiration, contact us for more information on Jesse Itzler!